What's on

Open Mobile Summit 2016 - San Francisco

Open Mobile Summit 2016 - San Francisco

The Open Mobile Summit is back for its 8th year. The largest, and most senior annual event for digital product executives in North America, it attracts over 500+ C-Level mobile product and marketing executives from the most influential consumer facing brands, mobile-first companies and app-idols that are at heart of the mobile ecosystem.

The Open Mobile Summit is back for an 8th year. It's the largest, and most senior annual event for digital product executives in North America. It attracts over 500+ C-Level executives from the most influential consumer facing brands, mobile-first companies and app-idols.

Speakers include: McDonalds, Google, Hyatt Hotels Corporation, Hulu, USA TODAY Network, Imgur, USAA, NFL, Bloomberg, Wells Fargo, New York Times, Grindr, GoDaddy.

This year's agenda will cover: the decline of apps, artificial intelligence and machine learning, the rise of chatbots, overcoming ad-blocking, monetizing apps, creative methods for mobile advertising, UX/design and much more!

Speakers Include:

  • Andrew Vaughan, Chief Product Officer, Real Time Analytics, Hyatt Hotels Corporation
  • Farhan Siddiqi, VP Global Digital Experience, McDonalds
  • Marie Floyd, SVP Digital Customer Experience, Wells Fargo
  • Doug Reston, SVP Design and Mobile, GoDaddy
  • Lukas Sliwka, Chief Technology Officer, Grindr
  • Daniel Bernard, Chief Product Officer, USA TODAY Network
  • Jazz Singh, Senior Product Manager, NFL
  • Scott Haven, Global Head of Digital, Bloomberg Media
  • Sarah Schmalbach, Senior Product Manager, Mobile Innovation Lab, The Guardian
  • Mark Rolston, Founder and Chief Creative, Argo Design
  • Richard Ting, Chief Experience Officer, R/GA
  • Matt Witt, EVP, Director of Brand Experiences, Trisect
  • Laura Newton, Product Manager, Kik
  • Kate Harris, Director of Product, New York Times (tbc)
  • Sophie Charlotte Moatti, Founder, Product That Counts
  • David Berkowitz, Principal, Serial Marketer
  • Nick Strada, Group Creative Director, AKQA
  • Josh Fenn, Senior Marketing Manager, Baidu
  • Franz Bernstein, Product Manager, Pandora
  • Julia Beizer, Head of Product, The Huffington Post
  • Danny Bernstein, Director, Global Product Partnerships, Google
  • Tapan Bhat, Chief Product Officer, realtor.com
  • Sudev Balakrishnan, SVP Product, Grubhub
  • Beth Diaz, VP Audience Development and Analytics, Washington Post
  • Ajay Arora, VP Product, Imgur
  • Angela Wise, Head of Product, Sprig

Overview

Day One, 29th November:  7:30am - 7:30pm
The Decline of Apps: Find Out What’s Next
Transforming Traditional Brands: Blending Physical and Digital

Product Track

  • Must-have Apps: Reengaging your Users
  • Personalization: Machine Learning and the Customer Experience    
  • The Full Journey: Awareness, Discovery, Consideration, Transaction
  • Monetization: Validate the Value of Mobile by Pushing Users to Convert in-App
  • The Resurgence of The Mobile Web

Marketing Track

  • Making an App go from Zero to Hero
  • The App Experience: Acquisition, Activation and Retention
  • Mobile Advertising: Get More Creative
  • The Era of Engagement Marketing
  • Analytics: Achieve a Multidimensional View of the Customer

Day Two, 30th November: 7:30am - 4:30pm
The Age of the Bot: Applied Artificial Technology
Ad Blocking on Mobile: Consumers Push Back


Product Track

  • Moving from Bricks to Clicks
  • Behavioural Analytics and Testing Methodologies
  • Going Global: Expanding Beyond Home Territories
  • Apps for Enterprise

UX/Design Track

  • Developing a Cross Platform Strategy
  • Make the Most of Each Platform: Designing for Android vs iOS
  • The Future of Voice: What Next?
  • IoT: Closing The Physical To Digital Gap

Other upcoming events

See all
How to Optimise Digital Customer Experiences in Financial Services
30 May 2019

How to Optimise Digital Customer Experiences in Financial Services

To stay competitive, marketers need to differentiate their offering by delivering a superior customer experience built around a deeper understanding of their customers.

Read more
Making Marketing Automation a Reality
4 June 2019

Making Marketing Automation a Reality

The case for marketing automation is becoming more and more compelling, with companies becoming more aware of the benefits such as increased sales, reduced costs, and improved customer experience. But the path to successful adoption and implementation of this technology is not always clear.

Read more
Savage Marketing
12 June 2019

Savage Marketing

Unleash your marketing superpowers at Savage Marketing 2019 - a place to learn, share, and network. This is not your average marketing event. It's where the mightiest marketers and digital leaders come together to exchange their most daring ideas on customer journey, data-driven strategies, storytelling, engaging immersive content, and mobile advertising.

Read more
Digital Travel Summit
25 June 2019

Digital Travel Summit

The Digital Travel Summit is Europe's annual eCommerce event for senior Digital Marketing decision makers from the top hotels, airlines, cruise lines, car rentals and intermediaries.

Read more
State of Marketing Automation 2019
18 June 2019

State of Marketing Automation 2019

We have recently been working with London Research to conduct research and put together a report to gain a better understanding of who’s using marketing automation, to what end, and with what sort of success.

Read more