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Open Mobile Summit 2016 - San Francisco

Open Mobile Summit 2016 - San Francisco

The Open Mobile Summit is back for its 8th year. The largest, and most senior annual event for digital product executives in North America, it attracts over 500+ C-Level mobile product and marketing executives from the most influential consumer facing brands, mobile-first companies and app-idols that are at heart of the mobile ecosystem.

The Open Mobile Summit is back for an 8th year. It's the largest, and most senior annual event for digital product executives in North America. It attracts over 500+ C-Level executives from the most influential consumer facing brands, mobile-first companies and app-idols.

Speakers include: McDonalds, Google, Hyatt Hotels Corporation, Hulu, USA TODAY Network, Imgur, USAA, NFL, Bloomberg, Wells Fargo, New York Times, Grindr, GoDaddy.

This year's agenda will cover: the decline of apps, artificial intelligence and machine learning, the rise of chatbots, overcoming ad-blocking, monetizing apps, creative methods for mobile advertising, UX/design and much more!

Speakers Include:

  • Andrew Vaughan, Chief Product Officer, Real Time Analytics, Hyatt Hotels Corporation
  • Farhan Siddiqi, VP Global Digital Experience, McDonalds
  • Marie Floyd, SVP Digital Customer Experience, Wells Fargo
  • Doug Reston, SVP Design and Mobile, GoDaddy
  • Lukas Sliwka, Chief Technology Officer, Grindr
  • Daniel Bernard, Chief Product Officer, USA TODAY Network
  • Jazz Singh, Senior Product Manager, NFL
  • Scott Haven, Global Head of Digital, Bloomberg Media
  • Sarah Schmalbach, Senior Product Manager, Mobile Innovation Lab, The Guardian
  • Mark Rolston, Founder and Chief Creative, Argo Design
  • Richard Ting, Chief Experience Officer, R/GA
  • Matt Witt, EVP, Director of Brand Experiences, Trisect
  • Laura Newton, Product Manager, Kik
  • Kate Harris, Director of Product, New York Times (tbc)
  • Sophie Charlotte Moatti, Founder, Product That Counts
  • David Berkowitz, Principal, Serial Marketer
  • Nick Strada, Group Creative Director, AKQA
  • Josh Fenn, Senior Marketing Manager, Baidu
  • Franz Bernstein, Product Manager, Pandora
  • Julia Beizer, Head of Product, The Huffington Post
  • Danny Bernstein, Director, Global Product Partnerships, Google
  • Tapan Bhat, Chief Product Officer, realtor.com
  • Sudev Balakrishnan, SVP Product, Grubhub
  • Beth Diaz, VP Audience Development and Analytics, Washington Post
  • Ajay Arora, VP Product, Imgur
  • Angela Wise, Head of Product, Sprig

Overview

Day One, 29th November:  7:30am - 7:30pm
The Decline of Apps: Find Out What’s Next
Transforming Traditional Brands: Blending Physical and Digital

Product Track

  • Must-have Apps: Reengaging your Users
  • Personalization: Machine Learning and the Customer Experience    
  • The Full Journey: Awareness, Discovery, Consideration, Transaction
  • Monetization: Validate the Value of Mobile by Pushing Users to Convert in-App
  • The Resurgence of The Mobile Web

Marketing Track

  • Making an App go from Zero to Hero
  • The App Experience: Acquisition, Activation and Retention
  • Mobile Advertising: Get More Creative
  • The Era of Engagement Marketing
  • Analytics: Achieve a Multidimensional View of the Customer

Day Two, 30th November: 7:30am - 4:30pm
The Age of the Bot: Applied Artificial Technology
Ad Blocking on Mobile: Consumers Push Back


Product Track

  • Moving from Bricks to Clicks
  • Behavioural Analytics and Testing Methodologies
  • Going Global: Expanding Beyond Home Territories
  • Apps for Enterprise

UX/Design Track

  • Developing a Cross Platform Strategy
  • Make the Most of Each Platform: Designing for Android vs iOS
  • The Future of Voice: What Next?
  • IoT: Closing The Physical To Digital Gap

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