The Open Mobile Summit is back for an 8th year. It's the largest, and most senior annual event for digital product executives in North America. It attracts over 500+ C-Level executives from the most influential consumer facing brands, mobile-first companies and app-idols.

Speakers include: McDonalds, Google, Hyatt Hotels Corporation, Hulu, USA TODAY Network, Imgur, USAA, NFL, Bloomberg, Wells Fargo, New York Times, Grindr, GoDaddy.

This year's agenda will cover: the decline of apps, artificial intelligence and machine learning, the rise of chatbots, overcoming ad-blocking, monetizing apps, creative methods for mobile advertising, UX/design and much more!

Speakers Include:

• Andrew Vaughan, Chief Product Officer, Real Time Analytics, Hyatt Hotels Corporation
• Farhan Siddiqi, VP Global Digital Experience, McDonalds
• Marie Floyd, SVP Digital Customer Experience, Wells Fargo
• Doug Reston, SVP Design and Mobile, GoDaddy
• Lukas Sliwka, Chief Technology Officer, Grindr
• Daniel Bernard, Chief Product Officer, USA TODAY Network
• Jazz Singh, Senior Product Manager, NFL
• Scott Haven, Global Head of Digital, Bloomberg Media
• Sarah Schmalbach, Senior Product Manager, Mobile Innovation Lab, The Guardian
• Mark Rolston, Founder and Chief Creative, Argo Design
• Richard Ting, Chief Experience Officer, R/GA
• Matt Witt, EVP, Director of Brand Experiences, Trisect
• Laura Newton, Product Manager, Kik
• Kate Harris, Director of Product, New York Times (tbc)
• Sophie Charlotte Moatti, Founder, Product That Counts
• David Berkowitz, Principal, Serial Marketer
• Nick Strada, Group Creative Director, AKQA
• Josh Fenn, Senior Marketing Manager, Baidu
• Franz Bernstein, Product Manager, Pandora
• Julia Beizer, Head of Product, The Huffington Post
• Danny Bernstein, Director, Global Product Partnerships, Google
• Tapan Bhat, Chief Product Officer, realtor.com
• Sudev Balakrishnan, SVP Product, Grubhub
• Beth Diaz, VP Audience Development and Analytics, Washington Post
• Ajay Arora, VP Product, Imgur
• Angela Wise, Head of Product, Sprig

Overview

Day One, 29th November:  7:30am - 7:30pm
The Decline of Apps: Find Out What’s Next
Transforming Traditional Brands: Blending Physical and Digital

Product Track

• Must-have Apps: Reengaging your Users
• Personalization: Machine Learning and the Customer Experience    
• The Full Journey: Awareness, Discovery, Consideration, Transaction
• Monetization: Validate the Value of Mobile by Pushing Users to Convert in-App
• The Resurgence of The Mobile Web

Marketing Track

• Making an App go from Zero to Hero
• The App Experience: Acquisition, Activation and Retention
• Mobile Advertising: Get More Creative
• The Era of Engagement Marketing
• Analytics: Achieve a Multidimensional View of the Customer

Day Two, 30th November: 7:30am - 4:30pm
The Age of the Bot: Applied Artificial Technology
Ad Blocking on Mobile: Consumers Push Back

Product Track

• Moving from Bricks to Clicks
• Behavioural Analytics and Testing Methodologies
• Going Global: Expanding Beyond Home Territories
• Apps for Enterprise

UX/Design Track

• Developing a Cross Platform Strategy
• Make the Most of Each Platform: Designing for Android vs iOS
• The Future of Voice: What Next?
• IoT: Closing The Physical To Digital Gap