According to a 2015 study by Hubspot and Smart insights, 58% of marketers struggle to create enough content, 55% struggle to create quality content, and 51% don’t know how to measure it’s effectiveness.

By the end of this series you will be empowered with the knowledge to help you overcome these challenges and enable you to implement a visual marketing strategy that supports conversion, engagement and loyalty for your brand. 

The first webinar “Driving visual earned content” examines how to obtain quality and frequent consumer-generated content that is rights approved to be used as part of your brand strategy and communications.

Becky Dutta, Account Director, Olapic

In the first webinar of this series you will learn:

• How to use Instagram for marketing
• Case studies in campaigns that encourage content sharing
• How to use hashtags - properly
• How to identify and leverage ambassadors and influencers
• Customer content rights management

All these elements will help you learn how to give back more to your customers, and make your marketing more relevant, better looking and a better destination.