We will have the pleasure of hearing from Mic Conetta, Head of CRM at Arsenal Football Club.
Arsenal Football Club have multiple touchpoints with both their domestic and international fan base and are keen to ensure they are able to adapt to the emergence of new channels in driving customer engagement. Return on investment is an important factor but not the main driver. Driving value is. Mic Conetta, Head of CRM at Arsenal Football Club will share his thoughts on how they achieve relevance in a rapidly evolving landscape.
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