Conversion rate optimisation, A/B Testing and Multivariate Tests have in the past, provided marketers and merchandisers with a useful way of improving site conversion. But times change and these tools no longer provide the business impact they once did.
We'll tell you why we think even the most optimised website is still sub-optimal for all and why you are leaving revenue on the table by not looking beyond optimisation? In this informal, intimate event we'll discuss why we believe Experience Marketing will deliver the business growth you need in 2016, while providing todays mutli-device and multi-channel customer with the best possible experience.
This seated lunch event is for ecommerce practitioners at retailers and brands only, no vendors please.
Tickets from (£) FREE