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Digital Innovation in Travel

Digital Innovation in Travel

The travel and tourism sector has been fundamentally re-architected with social media, mobile and ecommerce transforming the customer experience over the past decade.

Success in this new dynamic digital ecosystem demands that a chief marketing officer or travel entrepreneur must understand how the new travel customer is becoming increasingly digital in every journey stage in every travel purchase. The latest trends show how approximately 50% of digital travellers get inspired by looking at pictures and comments online, and over a 70% review videos and opinions before making their final decision.

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18:00 - 23:00

For Our first Speaker we welcome Rakhi Rajani Global Director, Customer Experience and Design at Travelex who will be sharing her experience of the challenge of implementing digital design transformation across a complex global business in an ever changing market.

Our second speaker will be explaining the challenges and opportunities for a travel start up competing in a digital world.

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