Mobile is such a fundamental tenet of today’s digital business that it can no longer considered an optional extra. A proper strategy for exploiting the quickening shift toward mobile is now as essential as ‘going digital’, and those that find innovative ways of doing so will reap the reward.

The Mobile Innovation Summit will see speakers from truly mobile-proficient companies share real insight into their navigation of the challenges and opportunities presented by the now dominant medium of content consumption.

> Create an effective mobile first strategy in line with your wider objectives

> Build towards better consumer engagement and growth on mobile

> Harness the potential of mobile advertising

> Connect the physical and digital experience

The Mobile Innovation Summit 2016 will combine keynote presentations with interactive discussions and workshops. Attendees will benefit from a wide-range of opinions and new approaches about how best to implement an effective strategy.

Speakers Include:

Global Mobility Specialist, Vodafone
Director, UX, Jet
Director of Mobile Application, Macy's
Global Product Head, PayPal
Head of Product & Design, Google
Chief User Experience Designer, AutoZone
Sr. Director of Product, Mobile & Accessibility, eBay
Director, Global Mobile Engagement & Acquisition, EA
Mobile Product Lead, Weather Company
Senior Product Owner of Mobile Apps, Kodak Alaris
Director, UX/Design, LinkedIn
VP of Engineering, Tinder
Sr. Director Product Management, Hotwire
VP, Product Manager, Mobile Banking, Bank of the West
Sr Director, Site & Mobile Experience & Strategy, Walmart eCommerce
Director of Product, Match.com
Mobile Product Lead, Reddit

Agenda Topics Include:

Day 1

07:30 Registration & Light Breakfast
08:55 Chairperson Overview
09:00 Vodaphone
09:40 Never Underestimate the Importance of Mobile Experience
10:30 Morning Break
11:00 Designing for the Future of Work in Mobile
11:30 UX Strategy, Physical Consumer to Digital Consumer
12:00 Mobile at Hotwire
12:30 Lunch
13:30 PANEL: Creating a Successful Mobile Strategy
14:30 Creating a Seamless Mobile Experience
15:00 Afternoon Coffee
15:30 Mobile First Is Meaningless If you Don’t Diversify
16:00 UX Design at Jet.com
16:30 The Business End of UX: Getting 'Design' a seat at the table"
17:00 Networking Drinks

Day 2
07:30 Registration & Light Breakfast
08:55 Chairperson Overview
09:00 Developing a Mobile-First Strategy
09:30 Gaming as a Model for Mobile Product Development
10:00 The Catchpoint Paradox
10:30 Morning Break
11:00 Google Translate: How Machines Do It
11:30 Mobile Strategy at Tinder
12:00 Mobile Verison
12:30 Lunch
13:30 PANEL: Leading an Agile Mobile Team
14:30 Mobile Monetization – Beyond Programmatic Ads
14:30 Bank of the West- Mobile Banking
15:30 End of Summit