We invite you to join us in Dubai’s Media One Hotel on the 5th & 6th December for two days of top-level content, networking and debates.

The digital and social marketing landscape is constantly evolving and we are looking to equip you with the skills and knowledge you need to address any challenges the digital marketing future presents by covering topics including;

• Successfully forming a digital marketing strategy to optimise use across your preferred channels
• Creating dynamic, immersive content as part of your marketing strategy
• The use of social media platforms
• eCommerce initiatives to build future growth
• How to leverage influencer relationships
• Effective data driven marketing for personalisation and targeting
• Actionable SEO techniques to increase traffic

The #DMWF agenda will tackle these challenges as case-study led content, interactive debates and structured innovation labs.

Speakers Include:

Per Caroe, Global Evangelist for IBM Marketing Cloud, IBM
Mariano Bosaz, Global Digital Director, The Coca-Cola Company
Stacy Holland, Vice President, Digital Experience, du
Andre van Niekerk, Head of eCommerce & Digital Marketing, Nestlé Nespresso Middle East, Africa & Caribbean
Joanna Truffaut, Director Digital Transformation Advisory EMEIA, EY
Nadir Shah, Director, Digital and Social Media Marketing - Middle East and North Africa, Visa
Benjamin Ampen, Head of Revenue, MENA, Twitter
Tarek Moussawer, Head of Marketing, Virgin Megastore MENA
Ian Manning, Head of Agencies, Facebook
Graeme Povall, Global Leader for Digital Customer Experiences, IBM

Agenda Topics Include:

Day 1:

09:00AM Registration & Networking Breakfast
09:30AM Chair’s Welcome
09:45AM Keynote: Digital transformation and the cost of privacy in a hyper-connected world
10:15AM Transforming Marketing with Cognitive
10:45AM Coffee Break
11:15AM Panel: A view from the top: leading digital disruption
12:00PM Your Live Connection to Culture
12:30PM Networking Lunch
02:00PM Panel: Data driven decision making for marketers
02:40PM One screen, two screens, no screens: smartphones and the end of marketing as we know it
03:10PM Speed Networking
03:40PM Digital Media: Power of Consumer Engagement and Branding
04:00PM Mobile Advertising: Future advertising models to build dialogue with end users
04:30PM Networking Drinks

Day 2:

09:00PM Registration & networking breakfast
09:50AM Chair’s Welcome
10:10AM Panel: The art of storytelling: content marketing masterclass
10:50AM Coffee Break
11:20AM The power of co-creation: leveraging influencer relationships
11:50AM Investing in digital and e-Commerce platforms
12:20PM The Elephant in the Room
12:50PM Networking Lunch
01:50PM Panel: Digital commerce initiatives to build future growth
02:30PM Digital Transformation Lessons
03:00PM Coffee Break
03:30PM From Omni-channel to Mobile First
04:00PM The future of customer centricity