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Digital Marketing Innovation Summit, Los Angeles

Digital Marketing Innovation Summit, Los Angeles

Join us for two days of interactive learning through workshops, keynote presentations & deep-dive discussions supported by multiple networking opportunities. Take the chance to hear from pioneering executives working within the Digital Marketing area, who are implementing real innovation in their organizations to maximize the opportunities of a global marketplace.

"The number of global brands, participating in an informative, interactive environment is truly where IE. dominates on value", Twitter

We uncover and create digital marketing trends and opportunities in order to create leading marketing strategies to drive your business revenue. 

LEARN: Insights, opinions, future trends & case studies discussed from the pioneers and brightest minds in digital marketing.

MEET: 150+ leading executives, innovators, pioneers and visionaries. 80% of our attendees are brands & 20% are vendors.

DISCOVER: how to best understand your consumers behaviour, ideas for cross platform marketing, how to ensure brand loyalty, social media & mobile strategies & new ways to ensure engaging content. 

IMPROVE: Your approach, strategy and creativity with best-practices, success stories and new ideas.

ENGAGE: in Q&A's, workshops & networking to meet like minded professionals and come up with innovative solutions & ideas.

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  • Maycie Thornton - Director, Social Media – BuzzFeed
  • Fernando Trueba - Director, Marketing – eBay
  • Evan Minskoff - Head of Marketing Strategy & Operations - Tumblr
  • Gina (Fung) Ballenger - Senior Manager, Content Planning - Twitter
  • Joanne Nichols - Head of Industry - Google
  • MaryGail Pezzimenti - VP, Content Creation - The Huffington Post
  • Gary Milner - Director, Global Digital Marketing Manager - Lenovo
  • Sit Swan - VP, Global Digital - Elizabeth Arden

DAY 1

07:30: Registration - Light Breakfast
08:50: Chairperson Overview
09:00: Consolidating Data Under One Platform - Aaron Burcell - VP, Product Marketing at Vevo
09:30: Turning Customers' Experience into Content - Nicole Carrico - Head of Content at Upworthy
10:00: Personalization, Influencers, and Video Marketing - Fernando Trueba - Director, Marketing at eBay
10:30: Coffee Break - Exhibition Area
11:00: PANEL: Tracking Outcomes and Understanding Data for Personalization - Digital Panelists Digital Panelists at IE.
12:00: Maintaining a Seamless Brand Experience - Joanne Nichols - Head of Industry at Google
12:30: How Can We Make Search and eCommerce Go Beyond Google - Sit Swan - VP, Global Digital at Elizabeth Arden
13:00: Lunch
14:00: Building a Next-Gen Brand - Evan Minskoff - Head of Marketing at Tumblr
14:30: Building a Brand Narrative in Digital - Marci McCue - Chief Marketing Officer at Flipboard
15:00: Social First Content: How Working with Influencers Can Help You Create User-Centered Campaigns - Julie Horns - Director, Social Business at US Bank
15:30: Coffee Break - Exhibition Area
16:00: PANEL: The Mobilization of Digital Marketing - Digital Panelists - Digital Panelists at IE.
17:00: Merging Storytelling, Community Building and Technology - Nicholas Robinson - Chief Marketing Officer at Quest Nutrition
17:30: Networking Drinks - Exhibition Area

DAY 2

07:30: Registration - Light Breakfast
08:50: Chairperson Overview
09:00: Content Remarketing - MaryGail Pezzimenti - VP, Content Creation at The Huffington Post
09:30: Improved Branding Inside eCommerce Infrastructure - Gary Milner - Dir, Digital Marketing at Lenovo
10:00: Your Live Connection to Consumers - Gina (Fung) Ballenger - Senior, Content at Twitter
10:30: Coffee Break - Exhibition Area
11:00: PANEL: The Online Visibility Advantages of a Dedicated App - Digital Panelists - Digital Panelists at IE.
12:00: Path to Personalization - Michael Conley - VP, Digital at Cleveland Cavaliers
12:30: Consumer Driven Advertising - Lesleigh Irish-Underwood - SVP, CMO at United Way of New York
13:00: Lunch
14:00: PANEL: Creating Marketing Strategies for Virtual Reality - Digital Panelists - Digital Panelists at IE.
15:00: PANEL: Omni-Channel Marketing: Why Interaction Management Leads to Top-Notch Customer Experiences -Tom Marcinowski  - MD, Email Marketing at Teach for America
15:30: More Speakers Coming Soon!

 

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