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Content Strategy Innovation Summit, Los Angeles

Content Strategy Innovation Summit, Los Angeles

Over two days hear the latest trends and topics being discussed through expert-led sessions and workshops. Take advantage of superb networking opportunities and reach the speakers first hand, giving you and your digital team the edge within this changing landscape.

The main themes for this year’s discussion are:

  • Creating a consistent brand through content
  • Measuring the success of your content
  • Creating a sustainable content strategy
  • How to overcome challenges in your organization’s content strategy
  • Evolving content - video, personalisation, visual ads
  • How do you use content to humanise your brand

The summit will bring together some of the key thinkers and changers within the industry to discuss how to move online successfully, what digital can do for different areas of digital strategy and how this will improve and expand moving forward.

Online videos of all sessions, with integrated slides and audio will be made available to all attendees after the event.

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Ankur Poseria - Digital Content Strategist - Disney
Suzanne Baran - Content Strategist - Capital Group
Vijay Hanulmolu - Head of Global Content Strategy - Analog Devices
Andrew Guendjoian - Vice President, Brand Strategy - BuzzFeed
Josh Rucci - Global Head of Content - Bloomberg
Celia DiNicola - Director, Digital Content - Marriott
Daniel Jones - Vice President, Content Strategy - Ancestry
Maureen McCarthy - Deputy Director, Marketing - Human Rights Campaign
Michael Fanuele - Chief Creative Officer - General Mills
Sara Getz - Content Strategist - Facebook
Savvy Varadan – Director, Content Marketing - Robert Half
Shane McLaughlin - Senior Manager, Content Strategy - Walmart
Iyan Bruce - Director, Global Content Strategy - Mattel
Stacey Jaffe - Managing Director, Social Media - Teach for America
Guillermo Morrone - Vice President, Content Strategy - MasterCard
Kara Chiles - Content Strategist - Whole Foods
Kelly Turner - Senior Content Strategist - AT&T
Neha Gandhi - SVP, Content Strategy & Innovation - Refinery29

Day 1

07:30: Registration & Light Breakfast
09:00: The Inspiration Imperative - Michael Fanuele - Chief Creative Officer at General Mills
09:30: Creating Meaningful Connections through Original Content - Wendy Wildfeuer - SVP, Client Solutions Digital at NBC Universal
10:00: Learning Technology in English: How Language Shapes New User Experiences - Sara Getz - Content Strategist at Facebook
10:30: Coffee Break
11:00: Using Social Listening to Create Cross-Channel Content - Stacey Jaffe - VP, Digital Content at Teach for America
11:30: Enhacing Your Content Strategy Through Personalization - Karen Kesler -  Director, Content at Microsoft
12:00: Developing Innovative Digital Strategies to Drive Brand Loyalty - Beverly Jackson - VP, Content Strategy at MGM Resorts
12:30: Lunch
13:30: Creating a Consistent Message Through Content - Celia DiNicola - Dir, Digital Content at Marriott International
14:00: Herding Cats: A Strategic Approach to Digital Governance - Suzanne Baran - Content Strategist at Capital Group
14:30: The Search for Meaning: Organic Video Storytelling - Kara Chiles - Editorial Director at Whole Foods
15:00: Coffee Break
15:30: Pixel Dust: The Magic of the Guest Experience - Ankur Poseria - Content Strategist at The Walt Disney Studios
16:00: Panel - Finding Your Audience - Iyan Bruce - Dir, Global Content at Mattel
17:00: Networking Drinks

Day 2

07:30: Registration & Light Breakfast
09:00: Developing a Digital Video Strategy that Makes Sense - Josh Rucci - GM & Global Head, Content at Bloomberg
09:30: Internal Content - Secrets to Successful Social Enterprise - Shane McLaughlin - Sr. Mgr., Content & Social at Walmart
10:00: Research, Testing, Persistence & Patience: Making Content Strategy Work in a Mega-Corporation - Kelly Turner - Sr Content Strategist at AT&T
10:30: Coffee Break
11:00: Forming the Right Content Team: It’s All in the Mix - Savvy Varadan - Dir, Content Marketing at Robert Half
11:30: Panel - How to Overcome Challenges in Your Organization’s Content Strategy - Digital Panelists - Digital Panelists at IE.
12:30: Lunch
13:30: How to Create An Unstoppable Viral Campaign - Maureen McCarthy - Dpt Dir, Marketing at Human Rights Campaign
14:00: Using Content to Humanize Your Brand - Daniel Jones - VP, Content Strategy at Ancestry
14:30: Enhancing Your Customer Experience Through Content - Vijay Hanumolu -  Head of Global Content at Analog Devices
15:00: Visual Storytelling at BuzzFeed - Andrew Guendjoian - VP, Brand Strategy at BuzzFeed
15:30: End of Summit - Departure Coffee - Exhibition Area

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