What's on

Content Strategy Innovation Summit, Los Angeles

Over two days hear the latest trends and topics being discussed through expert-led sessions and workshops. Take advantage of superb networking opportunities and reach the speakers first hand, giving you and your digital team the edge within this changing landscape.

Content Strategy Innovation Summit, Los Angeles

The main themes for this year’s discussion are:

  • Creating a consistent brand through content
  • Measuring the success of your content
  • Creating a sustainable content strategy
  • How to overcome challenges in your organization’s content strategy
  • Evolving content - video, personalisation, visual ads
  • How do you use content to humanise your brand

The summit will bring together some of the key thinkers and changers within the industry to discuss how to move online successfully, what digital can do for different areas of digital strategy and how this will improve and expand moving forward.

Online videos of all sessions, with integrated slides and audio will be made available to all attendees after the event.


Ankur Poseria - Digital Content Strategist - Disney
Suzanne Baran - Content Strategist - Capital Group
Vijay Hanulmolu - Head of Global Content Strategy - Analog Devices
Andrew Guendjoian - Vice President, Brand Strategy - BuzzFeed
Josh Rucci - Global Head of Content - Bloomberg
Celia DiNicola - Director, Digital Content - Marriott
Daniel Jones - Vice President, Content Strategy - Ancestry
Maureen McCarthy - Deputy Director, Marketing - Human Rights Campaign
Michael Fanuele - Chief Creative Officer - General Mills
Sara Getz - Content Strategist - Facebook
Savvy Varadan – Director, Content Marketing - Robert Half
Shane McLaughlin - Senior Manager, Content Strategy - Walmart
Iyan Bruce - Director, Global Content Strategy - Mattel
Stacey Jaffe - Managing Director, Social Media - Teach for America
Guillermo Morrone - Vice President, Content Strategy - MasterCard
Kara Chiles - Content Strategist - Whole Foods
Kelly Turner - Senior Content Strategist - AT&T
Neha Gandhi - SVP, Content Strategy & Innovation - Refinery29

Day 1

07:30: Registration & Light Breakfast
09:00: The Inspiration Imperative - Michael Fanuele - Chief Creative Officer at General Mills
09:30: Creating Meaningful Connections through Original Content - Wendy Wildfeuer - SVP, Client Solutions Digital at NBC Universal
10:00: Learning Technology in English: How Language Shapes New User Experiences - Sara Getz - Content Strategist at Facebook
10:30: Coffee Break
11:00: Using Social Listening to Create Cross-Channel Content - Stacey Jaffe - VP, Digital Content at Teach for America
11:30: Enhacing Your Content Strategy Through Personalization - Karen Kesler -  Director, Content at Microsoft
12:00: Developing Innovative Digital Strategies to Drive Brand Loyalty - Beverly Jackson - VP, Content Strategy at MGM Resorts
12:30: Lunch
13:30: Creating a Consistent Message Through Content - Celia DiNicola - Dir, Digital Content at Marriott International
14:00: Herding Cats: A Strategic Approach to Digital Governance - Suzanne Baran - Content Strategist at Capital Group
14:30: The Search for Meaning: Organic Video Storytelling - Kara Chiles - Editorial Director at Whole Foods
15:00: Coffee Break
15:30: Pixel Dust: The Magic of the Guest Experience - Ankur Poseria - Content Strategist at The Walt Disney Studios
16:00: Panel - Finding Your Audience - Iyan Bruce - Dir, Global Content at Mattel
17:00: Networking Drinks

Day 2

07:30: Registration & Light Breakfast
09:00: Developing a Digital Video Strategy that Makes Sense - Josh Rucci - GM & Global Head, Content at Bloomberg
09:30: Internal Content - Secrets to Successful Social Enterprise - Shane McLaughlin - Sr. Mgr., Content & Social at Walmart
10:00: Research, Testing, Persistence & Patience: Making Content Strategy Work in a Mega-Corporation - Kelly Turner - Sr Content Strategist at AT&T
10:30: Coffee Break
11:00: Forming the Right Content Team: It’s All in the Mix - Savvy Varadan - Dir, Content Marketing at Robert Half
11:30: Panel - How to Overcome Challenges in Your Organization’s Content Strategy - Digital Panelists - Digital Panelists at IE.
12:30: Lunch
13:30: How to Create An Unstoppable Viral Campaign - Maureen McCarthy - Dpt Dir, Marketing at Human Rights Campaign
14:00: Using Content to Humanize Your Brand - Daniel Jones - VP, Content Strategy at Ancestry
14:30: Enhancing Your Customer Experience Through Content - Vijay Hanumolu -  Head of Global Content at Analog Devices
15:00: Visual Storytelling at BuzzFeed - Andrew Guendjoian - VP, Brand Strategy at BuzzFeed
15:30: End of Summit - Departure Coffee - Exhibition Area

Other upcoming events

See all
Open Mobile Summit 2016 - San Francisco
29 November 2016

Open Mobile Summit 2016 - San Francisco

The Open Mobile Summit is back for its 8th year. The largest, and most senior annual event for digital product executives in North America, it attracts over 500+ C-Level mobile product and marketing executives from the most influential consumer facing brands, mobile-first companies and app-idols that are at heart of the mobile ecosystem.

Read more
Training: Mobile Marketing: Essentials - London
24 October 2016

Training: Mobile Marketing: Essentials - London

The course looks at the major trends driving mobile’s relentless growth, and key challenges; customer-first mobile strategy, the case for mobile sites v native apps, how to integrate mobile with other marketing channels; mCommerce and analytics.

Read more
Training: Search Engine Marketing (SEO and PPC) - London
31 October 2016

Training: Search Engine Marketing (SEO and PPC) - London

Learn how to use both paid and organic search to boost your rankings, increase visitors to your site and maximise ROI on this intensive and practical two-day course.

Read more
Training: Search Engine Optimisation (SEO) - London
31 October 2016

Training: Search Engine Optimisation (SEO) - London

Discover the crucial strategies, tools and techniques that will help you improve your results in today's highly competitive natural search engine rankings and get the most from your campaigns.

Read more
Training: Pay per Click (PPC) - London
1 November 2016

Training: Pay per Click (PPC) - London

This one-day PPC training course helps you structure and manage PPC campaigns that increase the number and quality of visitors to your website, and keep acquisition costs to a minimum.

Read more