What's on

Categories B2C, Customer Experience
The Incite Marketing Summit: West 2016

The Incite Marketing Summit: West 2016

The Incite Summit: West is the USA's best brand-focused marketing conference. Taking place in San Francisco on 18th and 19th of May, we will bring together Chief Marketing Officers from major brands to debate one key issue. How you can get a more granular picture of your customer and then engage in "one-to-one marketing". We'll focus on perception, precision and personalization.

One to One Marketing: The Revolution in Segmentation, Targeting & Personalization

The Incite Summit: West is the USA's best brand-focused marketing conference.

Returning for a third year to San Francisco in May 2016, we will again bring together an unrivaled list of Chief Marketing Officers and other senior players from the world's biggest brands. 

  • Understand Customers Better Through Data: Deliver seamless marketing experiences - powered by better insight
  • Beyond Personas and Demographics to See Individuals: Synthesize many different customer datasets - to build a unique customer view
  • Deliver Personalized, Unique Marketing: Precise, relevant and engaging marketing to your core market

click-here-for-more-info.png

Speakers Include:

  • Elisabeth Charles, CMO, Athleta
  • Nancy Bhagat Divisional, CMO Consumer Solutions Segmen,t TE Connectivity
  • Jessica Jensen, Head of Brand Strategy and Product Marketing Communications, Facebook
  • Karen Martell, Head of Local Marketing, square
  • Maria Surricchio, Head of Global Consumer Marketing, Nvidia
  • Robert Sorensen, Senior Vice-President, Marketing and Omni, LensCrafters
  • Gary Class, Senior Vice-President, Virtual Channels Group Strategic Analysis, Wells Fargo
  • Penny Baldwin, Vice-President, General Manager, Intel Global Brand Management and Reputation, Intel
  • Nancy Lee, Vice-President of Marketing, Intuit
  • Rob Wait, Vice-President, Marketing, HP
  • Lori Pantel, Vice-President, Marketing, Mattel
  • Domenico D'Ambrosio, Vice-President, National Channel Operations, Verizon

Topics Include:

  • UNDERSTANDING: Athleta’s customer and value-driven approach to marketing
  • PERSONALIZING THE CUSTOMER JOURNEY: LensCrafters’s approach to providing the best experience for customer—online and off
  • BRAND RELATIONSHIPS: Use customer insight to build a personal connection
  • STRATEGY: Prepare for the decade of the CMO
  • TALENT: Organize, hire, and train—transform your team into a modern digital marketing organization
  • BRAND MARKETING: How do you reposition, revitalize and transform one of the world’s biggest brands?
  • CUSTOMER EXPERIENCE: Why A/B Testing is Broken and how to use behavioral insights to improve the customer experience
  • VIDEO: Use Programmatic video for a new level of targeted, personalized advertisements
  • BRANDED CONTENT: Marketers are spending more than ever on the creation of branded content, but are they giving enough attention to the distribution aspect?
  • COMMUNITY: How TaylorMade’s hub for golfers helps them personalize the customer experience
  • INNOVATION: Digital marketing is now in the hands of every business—are they your partners or competitors?

Other upcoming events

See all
Most Contagious
9 December 2020

Most Contagious

Most Contagious distil a year’s worth of marketing insights and trends to help you make better, braver work. And for the first time, they're curating separate line-ups for UK & EU, US and Asia Pacific audiences. Each event will comprise two days of informative and inspirational talks, live-streamed from the hot-pink Contagious studio. Join Contagious to learn about the strategies behind some of the best campaigns from around the world, and the trends and tech that will shape marketing in the year ahead.

Read more
The Future of B2B Content Marketing
3 December 2020

The Future of B2B Content Marketing

2020 has been a momentous year. It’s been a wake-up call for businesses to become more digitally mature, adopt best practices, improve processes and become far more customer-centric.

Read more
Live Webinar: Humanising the Customer Experience
9 December 2020

Live Webinar: Humanising the Customer Experience

How should brands approach the challenge of delivering a relevant digital experience for each person who engages with them?

Read more
Webinars That Rocked 2020
9 December 2020

Webinars That Rocked 2020

There are webinars, and there are webinars that truly ROCK!! Join Chief Webinerd, Mark Bornstein, as he highlight some of the best webinars in 2020.

Read more
DMWF Asia
2 December 2020

DMWF Asia

With a 11+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands

Read more