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Categories B2C, Customer Experience
The Incite Marketing Summit: West 2016

The Incite Marketing Summit: West 2016

The Incite Summit: West is the USA's best brand-focused marketing conference. Taking place in San Francisco on 18th and 19th of May, we will bring together Chief Marketing Officers from major brands to debate one key issue. How you can get a more granular picture of your customer and then engage in "one-to-one marketing". We'll focus on perception, precision and personalization.

One to One Marketing: The Revolution in Segmentation, Targeting & Personalization

The Incite Summit: West is the USA's best brand-focused marketing conference.

Returning for a third year to San Francisco in May 2016, we will again bring together an unrivaled list of Chief Marketing Officers and other senior players from the world's biggest brands. 

  • Understand Customers Better Through Data: Deliver seamless marketing experiences - powered by better insight
  • Beyond Personas and Demographics to See Individuals: Synthesize many different customer datasets - to build a unique customer view
  • Deliver Personalized, Unique Marketing: Precise, relevant and engaging marketing to your core market

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Speakers Include:

  • Elisabeth Charles, CMO, Athleta
  • Nancy Bhagat Divisional, CMO Consumer Solutions Segmen,t TE Connectivity
  • Jessica Jensen, Head of Brand Strategy and Product Marketing Communications, Facebook
  • Karen Martell, Head of Local Marketing, square
  • Maria Surricchio, Head of Global Consumer Marketing, Nvidia
  • Robert Sorensen, Senior Vice-President, Marketing and Omni, LensCrafters
  • Gary Class, Senior Vice-President, Virtual Channels Group Strategic Analysis, Wells Fargo
  • Penny Baldwin, Vice-President, General Manager, Intel Global Brand Management and Reputation, Intel
  • Nancy Lee, Vice-President of Marketing, Intuit
  • Rob Wait, Vice-President, Marketing, HP
  • Lori Pantel, Vice-President, Marketing, Mattel
  • Domenico D'Ambrosio, Vice-President, National Channel Operations, Verizon

Topics Include:

  • UNDERSTANDING: Athleta’s customer and value-driven approach to marketing
  • PERSONALIZING THE CUSTOMER JOURNEY: LensCrafters’s approach to providing the best experience for customer—online and off
  • BRAND RELATIONSHIPS: Use customer insight to build a personal connection
  • STRATEGY: Prepare for the decade of the CMO
  • TALENT: Organize, hire, and train—transform your team into a modern digital marketing organization
  • BRAND MARKETING: How do you reposition, revitalize and transform one of the world’s biggest brands?
  • CUSTOMER EXPERIENCE: Why A/B Testing is Broken and how to use behavioral insights to improve the customer experience
  • VIDEO: Use Programmatic video for a new level of targeted, personalized advertisements
  • BRANDED CONTENT: Marketers are spending more than ever on the creation of branded content, but are they giving enough attention to the distribution aspect?
  • COMMUNITY: How TaylorMade’s hub for golfers helps them personalize the customer experience
  • INNOVATION: Digital marketing is now in the hands of every business—are they your partners or competitors?

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