One to One Marketing: The Revolution in Segmentation, Targeting & Personalization

The Incite Summit: West is the USA's best brand-focused marketing conference.

Returning for a third year to San Francisco in May 2016, we will again bring together an unrivaled list of Chief Marketing Officers and other senior players from the world's biggest brands. 

• Understand Customers Better Through Data: Deliver seamless marketing experiences - powered by better insight
• Beyond Personas and Demographics to See Individuals: Synthesize many different customer datasets - to build a unique customer view
• Deliver Personalized, Unique Marketing: Precise, relevant and engaging marketing to your core market

Speakers Include:

• Elisabeth Charles, CMO, Athleta
• Nancy Bhagat Divisional, CMO Consumer Solutions Segmen,t TE Connectivity
• Jessica Jensen, Head of Brand Strategy and Product Marketing Communications, Facebook
• Karen Martell, Head of Local Marketing, square
• Maria Surricchio, Head of Global Consumer Marketing, Nvidia
• Robert Sorensen, Senior Vice-President, Marketing and Omni, LensCrafters
• Gary Class, Senior Vice-President, Virtual Channels Group Strategic Analysis, Wells Fargo
• Penny Baldwin, Vice-President, General Manager, Intel Global Brand Management and Reputation, Intel
• Nancy Lee, Vice-President of Marketing, Intuit
• Rob Wait, Vice-President, Marketing, HP
• Lori Pantel, Vice-President, Marketing, Mattel
• Domenico D'Ambrosio, Vice-President, National Channel Operations, Verizon

Topics Include:

• UNDERSTANDING: Athleta’s customer and value-driven approach to marketing
• PERSONALIZING THE CUSTOMER JOURNEY: LensCrafters’s approach to providing the best experience for customer—online and off
• BRAND RELATIONSHIPS: Use customer insight to build a personal connection
• STRATEGY: Prepare for the decade of the CMO
• TALENT: Organize, hire, and train—transform your team into a modern digital marketing organization
• BRAND MARKETING: How do you reposition, revitalize and transform one of the world’s biggest brands?
• CUSTOMER EXPERIENCE: Why A/B Testing is Broken and how to use behavioral insights to improve the customer experience
• VIDEO: Use Programmatic video for a new level of targeted, personalized advertisements
• BRANDED CONTENT: Marketers are spending more than ever on the creation of branded content, but are they giving enough attention to the distribution aspect?
• COMMUNITY: How TaylorMade’s hub for golfers helps them personalize the customer experience
• INNOVATION: Digital marketing is now in the hands of every business—are they your partners or competitors?