What's on

Training: Pay per Click (PPC) - London

Training: Pay per Click (PPC) - London

This one-day PPC training course helps you structure and manage PPC campaigns that increase the number and quality of visitors to your website, and keep acquisition costs to a minimum.

You will learn to:

  • Understand the role of Pay per Click in the search marketing landscape
  • Develop and implement PPC campaigns that increase high quality clicks and raise Quality Scores
  • Craft highly effective PPC ads that encourage click-throughs while continuously testing
  • Develop a bid management strategy to maximise high quality visitors and minimise costs
  • Identify, measure and act upon the KPIs  that will help you boost your PPC performance

Kelvin Newman, Director of Strategy, SiteVisibility

Kelvin is responsible for iTunes' most popular internet marketing podcast, downloaded by over half a million people. On the show he has collaborated with a number of the world’s most respected marketers including Seth Godin, Tim Ferriss, Avinash Kaushik & Jakob Nielsen.

Kelvin has delivered presentations across the UK & Europe at events like A4U, SMX London and SASCON, regularly contributes to State of Search and is heavily involved with SiteVisibility’s innovative search marketing campaigns for clients such as Hotels.com, FindaProperty, Gala Bingo & uSwitch. He also runs the hugely oversubscribed BrightonSEO conference which sold out in minutes and has written a free book on link building called Becoming a Clockwork Pirate.

Kelvin was named UK Search Personality of the Year in 2013.

Programme: (1 day course)

An introduction to PPC

  • Introduction to search marketing (basics)
  • How it works: Pay Per Click Advertising
  • The evolving search engine landscape

Keyword research

  • Keyphrase analysis: its role in search marketing
  • Keyphrase development: first steps
  • Keyphrase development: adding sophistication

Adwords

  • Paid search
  • Leveraging relevance
  • Account structure
  • Basic campaign targeting

Advanced PPC marketing

  • Enhanced campaign techniques
  • Keywords and ads
  • Best practices: ads
  • Paid Search: bidding and budgeting

Retargeting

  • Search retargeting basics
  • The seven types of effective retargeting

Setting objectives: selecting metrics

  • Setting search marketing objectives
  • Creating meaningful reports

Other upcoming events

See all
Digital Marketing World Forum - Amsterdam
3 April 2017

Digital Marketing World Forum - Amsterdam

DMWF has an 8-year history of bringing together the worldwide marketing community to examine the latest trends, challenges and areas of opportunity in the marketing industry. This year’s event will showcase the latest Digital Marketing Technologies; Virtual Reality and Artificial Intelligence and explore Digital Marketing Strategies, eCommerce, Influencer Marketing, Content Marketing, Data, Mobile Marketing and Analytics across two dedicated conference streams.

Read more
ConversionXL Live 2017 - San Antonio, TX
5 April 2017

ConversionXL Live 2017 - San Antonio, TX

Be part of the highest quality growth & optimization topics discussions live. Everyone stays together for 3 days in a remote location. All speakers are hardcore practitioners. Huge focus on the quality of learning from peers

Read more
BrightonSEO Conference - Brighton
6 April 2017

BrightonSEO Conference - Brighton

BrightonSEO is a one-day search marketing conference and series of training courses held, not surprisingly, in Brighton. It takes place twice a year and brings together some of the best speakers in the world of search, and definitely the best crowd.

Read more
Content Marketing Conference - Boston, MA
11 April 2017

Content Marketing Conference - Boston, MA

We’re excited to take CMC to the next level in Boston this year, after two years in Vegas attracting more than 300 attendees in 2016. CMC’s core focus is to deliver the tactics and techniques you need to grow your business organically– the content marketing way. CMC’s speakers are so great, we decided to call them superheroes this year, celebrating their commitment to rid the world of bad content, and help us grow our businesses organically—the content marketing way!

Read more
Hero Conference - Los Angeles, CA
18 April 2017

Hero Conference - Los Angeles, CA

Hero Conf Los Angeles marks our sixth annual US event, where PPC fanatics gather to share a passion, collaborate on solutions and simply have fun while learning about the latest trends in paid search. Hero Conf is hosted by the experts behind PPC Hero and is an event tailor-made for digital advertising pros ready to discuss tactics and actionable ideas to implement within their accounts. We’re an event that understands the demand for training in an ever-evolving industry and knows the importance of connections that matter in a world where networking means more than a handshake.

Read more