Rosemary Smith Hon F IDM , Director, Opt-4
Rosemary began her career in publishing and then worked in the data business for Mardev and Acxiom going on to start her first business, RSA Direct in 2003.
In 2004, with partner Jenny Moseley, she set up Opt-4 which advises organisations on UK and international data protection compliance and the maximization of marketing permissions. In 2014 she became co-founder of the Data Protection Network which offers advice and events for anyone involved in data compliance.
Rosemary has helped to shape the regulatory framework for marketing through extensive trade association involvement including chairmanship of the Direct Marketing Association’s Board. She is currently Chair of the DM Trust. She has been an IDM tutor since 2004 and was made an Honorary Life Fellow of the IDM in 2009.
Simon Blanchard, Senior Associate, Opt-4
Simon joined Opt-4 as an Associate following a career in publishing at Bauer Media (formerly Emap) where he held the group role Head of Data & Online Marketing. Simon also spent some time working with Thomas Cook responsible for CRM programmes and has worked across other sectors including TV and not for profit.
Simon Morrissey, Partner - Media, Brands and Technology Lewis Silkin, Opt-4
Simon leads Lewis Silkin’s Data Privacy legal practice group and is a member of the Brands and IP and Commercial practice groups. Simon is also a member of the Advertising and Marketing and Technology sector focus groups.