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GABBCON - Los Angeles

GABBCON - Los Angeles

Join GABBCON at our second annual Los Angeles Audience Based Buying Summit, November 2, 2016 at the City Club Los Angeles. If you are like most brands, agencies and adtech companies, you are probably spending a significant portion of your day trying to implement successful strategies for Audience Based Buying. If you are challenged to find scale, success and global solutions, know that you are not alone.

At this year’s Los Angeles Summit, we will openly discuss some of the topics that are keeping CMOs and agency leaders up at night and will attempt to provide solutions through candid interactive discussions. Topics will include the use of VR in broadcast programming, a debate around if programmatic TV is dead or still very much alive, the changing look and feel of the ad-pod, ad-fraud, viewability, “attention as currency,” and many other topics from top brands and agency leaders.

GABBCON will host the first annual ABBI awards—the only global awards celebrating the very best innovation in audience-based buying, addressable TV, programmatic and data-driven video success.

Last years event was sold out so please be sure to register to secure a seat and join leaders from top brands and agencies.

Speakers Include:

Sean Finnegan, Managing Director, co/star with Kevin Farley and Joel Murray
Emma Reeve, VP, Marketing, SAP
Natan Cohen, Corporate VP Brand Strategy, New York Life
Natalie Hayes, Sr. Manager, Advertising, Columbia Sportswear Company
Jonathan Steuer, Chief Research Officer, Omnicom
Jamie Power, Managing Partner, MODI Media
Oleg Korenfeld, EVP, AdTech, MediaVest
Chris Wilson, EVP National TV, ComScore
Jim O’Donnell, VP, Hulu

+ Speakers from Fox, Turner, Dish, Viacom and more

Topics Include:

  • Addressable TV, Linear or IP Delivered
  • MadMen Meets Saturday Night Live
  • Evolution Vs Revolution, Is Programmatic TV Dead
  • Programmatic Video and TV - A Case Study
  • Does TV Need A New Measurement Standard? Let’s Explore Audience As Currency
  • Addressable TV and Video - A Case Study
  • The Power Of The Pod
  • Another Acronym - AR? VR?
  • The Use Of AI In Data Targeting
  • Why A 100+ Year Old Company Is Investing In Data Technology
  • The Key To Brand Storytelling

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