Your training session will include:
- Search Engine Optimisation Overview
- Google AdWords in a Nutshell
- Conversions, Goals, Funnels & Events
- WordPress Jigoshop and WooCommerce Basics
- Landing & Squeeze Pages
- Banner Advertising Techniques
- Affiliate Marketing Basics
- Taking Payment Online (including PCI/DSS compliance)
- Measuring Success
Who should attend:
This course is aimed at those looking to build a website, looking to start optimising their website, or those looking to gain an introduction to Digital Marketing.
The session is a natural follow on from Introduction to WordPress (Level 1), Planning and Creating your WordPress Website (Level 2) or Google SEO Essentials (Level 1).
Course Objective:
At the end of the course, you will have a good understanding of traffic and lead generation techniques for modern websites.