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TRAINING: Optimising your WordPress Site for Success - Southampton

TRAINING: Optimising your WordPress Site for Success - Southampton

Your website is up and running, so what next? This 2 hour session looks at driving traffic to your website, taking payment and looks at advertising and lead generation techniques.

Your training session will include:

  • Search Engine Optimisation Overview
  • Google AdWords in a Nutshell
  • Conversions, Goals, Funnels & Events
  • WordPress Jigoshop and WooCommerce Basics
  • Landing & Squeeze Pages
  • Banner Advertising Techniques
  • Affiliate Marketing Basics
  • Taking Payment Online (including PCI/DSS compliance)
  • Measuring Success

Who should attend:

This course is aimed at those looking to build a website, looking to start optimising their website, or those looking to gain an introduction to Digital Marketing.

The session is a natural follow on from Introduction to WordPress (Level 1), Planning and Creating your WordPress Website (Level 2) or Google SEO Essentials (Level 1).

Course Objective:

At the end of the course, you will have a good understanding of traffic and lead generation techniques for modern websites.


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