Your training session will include:
- Search Engine Optimisation Overview
- Google AdWords in a Nutshell
- Conversions, Goals, Funnels & Events
- WordPress Jigoshop and WooCommerce Basics
- Landing & Squeeze Pages
- Banner Advertising Techniques
- Affiliate Marketing Basics
- Taking Payment Online (including PCI/DSS compliance)
- Measuring Success
Who should attend:
This course is aimed at those looking to build a website, looking to start optimising their website, or those looking to gain an introduction to Digital Marketing.
The session is a natural follow on from Introduction to WordPress (Level 1), Planning and Creating your WordPress Website (Level 2) or Google SEO Essentials (Level 1).
At the end of the course, you will have a good understanding of traffic and lead generation techniques for modern websites.