This session takes you through everything you need to know about how the major search engines really work, and how you can work with them to achieve real results.

This 2 hour session is suitable for existing website owners and those considering building a website.

Your session will include:

• What is a Search Engine
• How Google Works
• Introduction to Keyword Research and Mapping
• Meta Tags, Titles, Descriptions & Keywords
• Search Engine PR & Link Building
• Google Maps and Local Business Listings
• Google Insider Secrets