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TRAINING: Google Analytics Essentials - London

TRAINING: Google Analytics Essentials - London

So you’ve got to grips with your visitors and bounce rates, but ever wondered what else you could be seeing? Google Analytics is one of the market leaders in analysing your website’s usage, and best of all it’s free!

This two hour training session takes you from the basics of Google Analytics and delves a little more “under the hood”.

Your training session will include:

  • Custom Dashboards
  • Custom Alerts
  • An Introduction to Reporting
  • Dimensions, Metrics and Segments
  • Campaign Attribution
  • Measuring Performance Goals
  • Events Tracking
  • Questions and Answers

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Other upcoming events

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Qualification: IDM Professional Certificate in Email Marketing - London
9 February 2017

Qualification: IDM Professional Certificate in Email Marketing - London

Become a recognised email marketing expert, professionally qualified to plan, initiate, manage and evaluate effective, ROI-driven email marketing campaigns for your organisation.

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Qualification: IDM Professional Diploma in Digital Marketing - London
13 February 2017

Qualification: IDM Professional Diploma in Digital Marketing - London

Be qualified to plan, manage and evaluate digital campaigns in social media, search, email, affiliate and more, and learn to confidently integrate them with your organisation’s wider marketing strategy.

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Qualification: IDM Professional Diploma in Direct and Digital Marketing - London
21 February 2017

Qualification: IDM Professional Diploma in Direct and Digital Marketing - London

Enrol on this comprehensive qualification and gain the skills to plan, implement and integrate the online and offline direct marketing campaigns that will help you achieve your professional goals.

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Qualification: IDM Postgraduate Diploma in Digital Marketing - London
1 March 2017

Qualification: IDM Postgraduate Diploma in Digital Marketing - London

Gain one of today’s most prestigious marketing qualifications and develop the skills to define a robust digital strategy for your organisation, along with the confidence of professional accreditation.

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LSA17 Conference - San Diego
27 February 2017

LSA17 Conference - San Diego

The LSA annual conference is the premier gathering for the local marketing ecosystem and focuses on the topics and issues most critical to the industry. Attendees can expect a mixture of tactical workshops, provocative discussions, case studies, one-on-one interviews, executive networking, socializing and much more.

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