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TRAINING: Google Analytics Essentials - London

TRAINING: Google Analytics Essentials - London

Ever wondered how many people visit your website, and what they do when they get there? Google Analytics is one of the market leaders in analysing your website’s usage, and best of all it’s free!

This two hour training session takes you through how to understand what’s happening to your website and draw commercial conclusions from the statistics.

During the training session learn how to:

  • Install Google Analytics
  • Understand the difference between Visitors, Unique Visitors, Hits and Bounces
  • See where visitors are coming from and what devices they’re using
  • Find the Search Terms people use to find your website
  • Discover which websites are linking to and referring visitors to yours
  • Track and measure key events with Goals
  • See your visitor’s journey and draw meaningful conclusions

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Other upcoming events

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Inspiration 2017 - London
16 March 2017

Inspiration 2017 - London

Now in its fourth year, Inspiration will once again be held at the Royal Geographical Society, 1 Kensington Gore, London on the 16th March 2017.

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Qualification: IDM Professional Certificate in Email Marketing - London
9 February 2017

Qualification: IDM Professional Certificate in Email Marketing - London

Become a recognised email marketing expert, professionally qualified to plan, initiate, manage and evaluate effective, ROI-driven email marketing campaigns for your organisation.

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Qualification: IDM Professional Diploma in Digital Marketing - London
13 February 2017

Qualification: IDM Professional Diploma in Digital Marketing - London

Be qualified to plan, manage and evaluate digital campaigns in social media, search, email, affiliate and more, and learn to confidently integrate them with your organisation’s wider marketing strategy.

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Qualification: IDM Professional Diploma in Direct and Digital Marketing - London
21 February 2017

Qualification: IDM Professional Diploma in Direct and Digital Marketing - London

Enrol on this comprehensive qualification and gain the skills to plan, implement and integrate the online and offline direct marketing campaigns that will help you achieve your professional goals.

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Qualification: IDM Postgraduate Diploma in Digital Marketing - London
1 March 2017

Qualification: IDM Postgraduate Diploma in Digital Marketing - London

Gain one of today’s most prestigious marketing qualifications and develop the skills to define a robust digital strategy for your organisation, along with the confidence of professional accreditation.

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