What's on

Categories Data & Analytics
TRAINING: Google Analytics Essentials - St Albans

TRAINING: Google Analytics Essentials - St Albans

Ever wondered how many people visit your website, and what they do when they get there? Google Analytics is one of the market leaders in analysing your website’s usage, and best of all it’s free!

This two hour training session takes you through how to understand what’s happening to your website and draw commercial conclusions from the statistics.

During the training session learn how to:

  • Install Google Analytics
  • Understand the difference between Visitors, Unique Visitors, Hits and Bounces
  • See where visitors are coming from and what devices they’re using
  • Find the Search Terms people use to find your website
  • Discover which websites are linking to and referring visitors to yours
  • Track and measure key events with Goals
  • See your visitor’s journey and draw meaningful conclusions

Who should attend:

This course is aimed at those with little or no experience of Google Analytics or Digital Marketing. If you’re looking to learn the basics of how Google Analytics works, this is a great course to start with.

Course Objective:

At the end of the course, you will have a good understanding of all the factors that influence your Analytics statistics. You will be able to create and understand reports and understand all the associated concepts and terminology. Course notes are provided at the end of each session.

click-here-for-more-info.png

Other upcoming events

See all
DXA'20 - UK Digital Experience Awards
16 July 2020

DXA'20 - UK Digital Experience Awards

As digital becomes increasingly critical to the delivery of outstanding CX, it’s more important than ever for achievements in this field to be recognised - and these Awards do that in a unique way.

Read more
Festival of Marketing 2020
7 October 2020

Festival of Marketing 2020

The Festival of Marketing is a unique two day experience where ambitious marketers can discover, learn, celebrate and shape the future together.

Read more
MailCon
26 January 2020

MailCon

MailCon is a unique event that connects email marketing professionals with the industry’s latest advancements in technology and trends, email performance strategies, business growth opportunities, and more, by providing educational sessions and extended networking.

Read more
Intrigue Summit
5 February 2020

Intrigue Summit

For over 4 years, Intrigue has been Intriguing marketers all across the globe. Marketers attend this unique event to learn as well as inspire; getting involved in not just asking questions, but also giving their perspective on points discussed by the speakers.

Read more
The Martech Summit - Singapore
20 February 2020

The Martech Summit - Singapore

The only Marketing Technology focused summit in Asia! A must-attend annual business executive event for savvy digital marketers, as well as strategic planning, innovation, digital professionals.

Read more