What's on

Categories Search Marketing
TRAINING: Google AdWords Essentials - St Albans

TRAINING: Google AdWords Essentials - St Albans

Pay-per-click advertising is one of the quickest ways to get your website appearing at the top of the search engine results pages. However, undertaking an AdWords campaign, without the proper knowledge, can result in your budget being eaten up in no time and paying over the top for your clicks.

AdWords is also one of the most effective ways to launch into a new marketplace or even test and measure the size and quality of an existing online audience.

Where typical Search Optimisation techniques can take months to yield results, AdWords is often the quickest way to get found within hours and get the facts on what your market is really doing.

This two hour workshop is suitable for existing advertisers and anyone considering a PPC campaign.

Your training session will include:

  • Overview of Google AdWords
  • AdWords Best Practices
  • What Google Doesn’t Tell You
  • Metrics that Matter
  • AdWords Reporting
  • Landing Pages
  • Conversion Tracking
  • AdWords Tools
  • AdWords as a Testing Tool
  • Questions and Answers

Who should attend:

This course is aimed at those with little or no experience of Google AdWords. If you’re looking to get started or find out more about the basics of Google AdWords, this is a great course to start with.

Course objectives:

At the end of the course, you will have a good understanding of all the factors that influence your AdWords statistics. You will be able to create advertising campaigns and understand AdWords reporting to monitor the performance of your ads, enabling you to optimise them further to maximise traffic. Course notes are provided at the end of each session.

click-here-for-more-info.png

Other upcoming events

See all
Mobile Shopping: Transforming M-Commerce. Together - London
30 January 2018

Mobile Shopping: Transforming M-Commerce. Together - London

The Only True Benchmarking Opportunity For Mobile Innovators From Europe’s Most Progressive Retailers.

Read more
Affiliate Summit West 2018 - Las Vegas, NV
7 January 2018

Affiliate Summit West 2018 - Las Vegas, NV

During January 7-9, 2018, more than 6,000 digital marketers from over 70 countries will gather in Las Vegas for the performance marketing industry’s premier global event, Affiliate Summit West 2018.

Read more
Programmatic World Forum - San Francisco, CA
25 January 2018

Programmatic World Forum - San Francisco, CA

Programmatic World Forum? Sounds Interesting...tell me more! The Forum is simple… We bring those at the forefront of programmatic advertising together, providing an outlet for thought sharing, leading to change & growth!

Read more
DealMaker Scottsdale 2018 - Arazona
31 January 2018

DealMaker Scottsdale 2018 - Arazona

We're heading back to Scottsdale for 2018! Rakuten Marketing DealMaker Scottsdale (formerly Symposium Scottsdale) will take place on January 31 - February 1, 2018 at the luxurious JW Marriott Scottsdale Camelback Inn Resort & Spa.

Read more
Affiliate Summit Europe 2018 - London
6 February 2018

Affiliate Summit Europe 2018 - London

After 11 long years, we’re excited to be going back to London for Affiliate Summit Europe 2018-London (#ASEuro18) taking place on February 6-7, 2018 at Intercontinental London – The O2. Get ready for unparalleled networking and inspiration while you discover what’s next on the performance marketing horizon.

Read more