AdWords is also one of the most effective ways to launch into a new marketplace or even test and measure the size and quality of an existing online audience.

Where typical Search Optimisation techniques can take months to yield results, AdWords is often the quickest way to get found within hours and get the facts on what your market is really doing.

This two hour workshop is suitable for existing advertisers and anyone considering a PPC campaign.

Your training session will include:

• Overview of Google AdWords
• AdWords Best Practices
• What Google Doesn’t Tell You
• Metrics that Matter
• AdWords Reporting
• Landing Pages
• Conversion Tracking
• AdWords Tools
• AdWords as a Testing Tool
• Questions and Answers

Who should attend:

This course is aimed at those with little or no experience of Google AdWords. If you’re looking to get started or find out more about the basics of Google AdWords, this is a great course to start with.

Course objectives:

At the end of the course, you will have a good understanding of all the factors that influence your AdWords statistics. You will be able to create advertising campaigns and understand AdWords reporting to monitor the performance of your ads, enabling you to optimise them further to maximise traffic. Course notes are provided at the end of each session.