What's on

Categories Search Marketing
TRAINING: Google AdWords Essentials - St Albans

TRAINING: Google AdWords Essentials - St Albans

Pay-per-click advertising is one of the quickest ways to get your website appearing at the top of the search engine results pages. However, undertaking an AdWords campaign, without the proper knowledge, can result in your budget being eaten up in no time and paying over the top for your clicks.

AdWords is also one of the most effective ways to launch into a new marketplace or even test and measure the size and quality of an existing online audience.

Where typical Search Optimisation techniques can take months to yield results, AdWords is often the quickest way to get found within hours and get the facts on what your market is really doing.

This two hour workshop is suitable for existing advertisers and anyone considering a PPC campaign.

Your training session will include:

  • Overview of Google AdWords
  • AdWords Best Practices
  • What Google Doesn’t Tell You
  • Metrics that Matter
  • AdWords Reporting
  • Landing Pages
  • Conversion Tracking
  • AdWords Tools
  • AdWords as a Testing Tool
  • Questions and Answers

Who should attend:

This course is aimed at those with little or no experience of Google AdWords. If you’re looking to get started or find out more about the basics of Google AdWords, this is a great course to start with.

Course objectives:

At the end of the course, you will have a good understanding of all the factors that influence your AdWords statistics. You will be able to create advertising campaigns and understand AdWords reporting to monitor the performance of your ads, enabling you to optimise them further to maximise traffic. Course notes are provided at the end of each session.

click-here-for-more-info.png

Other upcoming events

See all
How to Optimise Digital Customer Experiences in Financial Services
30 May 2019

How to Optimise Digital Customer Experiences in Financial Services

To stay competitive, marketers need to differentiate their offering by delivering a superior customer experience built around a deeper understanding of their customers.

Read more
Making Marketing Automation a Reality
4 June 2019

Making Marketing Automation a Reality

The case for marketing automation is becoming more and more compelling, with companies becoming more aware of the benefits such as increased sales, reduced costs, and improved customer experience. But the path to successful adoption and implementation of this technology is not always clear.

Read more
On-Demand Strategies APAC
22 May 2019

On-Demand Strategies APAC

Did you know that over a third of all webinar attendance is on-demand? – NOT LIVE! Find out how to extend the life of your webinars and increasing your audience during this webinar.

Read more
Savage Marketing
12 June 2019

Savage Marketing

Unleash your marketing superpowers at Savage Marketing 2019 - a place to learn, share, and network. This is not your average marketing event. It's where the mightiest marketers and digital leaders come together to exchange their most daring ideas on customer journey, data-driven strategies, storytelling, engaging immersive content, and mobile advertising.

Read more
Digital Travel Summit
25 June 2019

Digital Travel Summit

The Digital Travel Summit is Europe's annual eCommerce event for senior Digital Marketing decision makers from the top hotels, airlines, cruise lines, car rentals and intermediaries.

Read more