What's on

Categories Search Marketing
TRAINING: Google Adwords Essentials - Southampton

TRAINING: Google Adwords Essentials - Southampton

Pay-per-click advertising is one of the quickest ways to get your website appearing at the top of the search engine results pages.However, undertaking an AdWords campaign, without the proper knowledge, can result in your budget being eaten up in no time and paying over the top for your clicks.

AdWords is also one of the most effective ways to launch into a new marketplace or even test and measure the size and quality of an existing online audience.

Where typical Search Optimisation techniques can take months to yield results, AdWords is often the quickest way to get found within hours and get the facts on what your market is really doing.

This two hour workshop is suitable for existing advertisers and anyone considering a PPC campaign.

Your training session will include:

  • Overview of Google Adwords
  • Adwords Best Practices
  • What Google Doesn’t Tell You
  • Metrics That Matter
  • Adwords Reporting
  • Landing Pages
  • Conversion Tracking
  • Adwords tools
  • Adwords as a Testing Tool
  • Questions and Answers

Who should attend:

This course is aimed at those with little or no experience of Google Adowrds. If you’re looking to get started or find out more about the basics of Google Adwords, this is a great course to start with.

Course objectives:

At the end of the course, you will have a good understanding of all the factors that influence your Adwords statistics. You will be able to create advertising campaigns and understand Adwords reporting to monitor the performance of your ads enabling you to opimise them further to obtain maximum traffic. Course notes are provided at the end of each session.

click-here-for-more-info.png

Other upcoming events

See all
Future Stores Europe 2019
22 May 2019

Future Stores Europe 2019

Over 200 retail innovation professionals are heading to Future Stores 2019 (Twickenham Stadium, 22nd - 23rd May) to discuss how to truly excite their customers in-store. Join them to explore how you can incorporate compelling customer-first concepts and services into your in-store retail strategy this year.

Read more
10 Lessons From Webinar World 2019 EMEA
30 April 2019

10 Lessons From Webinar World 2019 EMEA

Attend April’s edition of our Webinar Best Practices Series, “10 Lessons from Webinar World 2019” to learn tips and best practices taken from some of the best Webinerds in the world.

Read more
Key Attributes for Lead Generation Success
14 May 2019

Key Attributes for Lead Generation Success

Join London Research's director Linus Gregoriadis, as he unveils key findings from the 2019 State of B2B Online Lead Generation report, carried out in partnership with ON24.

Read more
ON24 Webinar World Sydney 2019
2 May 2019

ON24 Webinar World Sydney 2019

Not sure how webinars fit into your marketing? Attend and you'll see how top-tier organisations like Telstra , Marketo, Schneider Electric, Salesforce and more use webinars to fuel lead generation, customer engagement, revenue and how easily webinars integrate into your digital marketing strategy.

Read more
Customer Data Excellence: New research highlights what marketers need to be successful
8 May 2019

Customer Data Excellence: New research highlights what marketers need to be successful

Customer data platforms are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data so they can then provide more effective and personalised interactions.

Read more