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WEBINAR: Simple Steps To Personalize The E-Commerce Journey

WEBINAR: Simple Steps To Personalize The E-Commerce Journey

B2C retailer Mud Pie found success by personalizing their entire customer journey to delight customers and incentivize return visits. This webinar with IBM and Episerver partner Whereoware will show you why cross-channel personalization matters and how Mud Pie found success.

Cross-channel personalization has become critical in e-commerce. 40% consumers saying they buy more from retailers that personalize the shopping experience, and this kind of customer-centric marketing can deliver a whopping 300% improvement in customer lifetime value, according to study by MyBuys.

This webinar with IBM and Episerver partner Whereoware will show you why cross-channel personalization matters and how Mud Pie finds success:

  • By integrating a CMS platform with a marketing automation tool, Mud Pie’s e-commerce website identifies visitors and then personalizes website content based on their behavior and preferences.
  • Meanwhile, Mud Pie emails deliver relevant promotions based on this behavior and analytical data.
  • This cycle – capturing data at every touch point to further personalize interactions with consumers – offers Mud Pie a continuous opportunity to create compelling campaigns that convert customers + guide their next action.

Attendees will leave the session with Whereoware’s “Persona Worksheet” to get started mapping their customers’ journey.  

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Featured Speaker: Andrea Ouargli, Ecommerce Manager, Mud Pie

  • Start: 11:00 AM, 7/12/2016
  • End: 12:00 PM, 7/12/2016
  • Place: Online

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