What's on

WEBINAR: Simple Steps To Personalize The E-Commerce Journey

WEBINAR: Simple Steps To Personalize The E-Commerce Journey

B2C retailer Mud Pie found success by personalizing their entire customer journey to delight customers and incentivize return visits. This webinar with IBM and Episerver partner Whereoware will show you why cross-channel personalization matters and how Mud Pie found success.

Cross-channel personalization has become critical in e-commerce. 40% consumers saying they buy more from retailers that personalize the shopping experience, and this kind of customer-centric marketing can deliver a whopping 300% improvement in customer lifetime value, according to study by MyBuys.

This webinar with IBM and Episerver partner Whereoware will show you why cross-channel personalization matters and how Mud Pie finds success:

  • By integrating a CMS platform with a marketing automation tool, Mud Pie’s e-commerce website identifies visitors and then personalizes website content based on their behavior and preferences.
  • Meanwhile, Mud Pie emails deliver relevant promotions based on this behavior and analytical data.
  • This cycle – capturing data at every touch point to further personalize interactions with consumers – offers Mud Pie a continuous opportunity to create compelling campaigns that convert customers + guide their next action.

Attendees will leave the session with Whereoware’s “Persona Worksheet” to get started mapping their customers’ journey.  

Click-Here-Button.png

Featured Speaker: Andrea Ouargli, Ecommerce Manager, Mud Pie

  • Start: 11:00 AM, 7/12/2016
  • End: 12:00 PM, 7/12/2016
  • Place: Online

Other upcoming events

See all
Global Growth Marketing Conference 2018
11 December 2018

Global Growth Marketing Conference 2018

Growth Marketing Conference is the only actionable, hands-on educational event dedicated to the most important business issue today – growth. Join industry-leading Fortune 500 execs, high-growth startup founders, and growth marketing leaders and innovators to learn how to supercharge your company's growth - quickly, cost-effectively, and sustainably in 2018 and beyond.

Read more
B2B Marketing Expo
27 March 2019

B2B Marketing Expo

Join us for the anticipated return of the B2B Marketing Expo, Europe’s largest and most comprehensive event shaping the marketers of the future!

Read more
What's next for AI?
15 November 2018

What's next for AI?

Over the past year, we’ve witnessed increasing chatter across all marketing channels about Artificial Intelligence (AI). You’re either a believer or you’re not, but the truth of the matter is AI is fast creeping up your lane and is metres away from knocking on your door. Whether you’ve employed an AI strategy in your company yet or not, in the nicest possible sense, it doesn’t matter. AI is something that all marketers need to be aware of.

Read more
The myths behind email deliverability
18 December 2018

The myths behind email deliverability

Imagine the scenario; you have a decent IP reputation, a clean data list that you’re emailing, so you’re bound to hit the inbox, right? Wrong! Calling all B2B marketers, don’t worry we share your pain. Email deliverability, the crux of every successful campaign. Join us for our latest webinar as we delve deep into the world of email deliverability, the myths that we’re all familiar with, and the measures you can take for email success.

Read more
Marketing Automation & Artificial Intelligence
6 November 2018

Marketing Automation & Artificial Intelligence

Let’s face it, by now you’re probably aware of this big scary idea that is ‘Artificial Intelligence’ (AI), that is unless you have been living under a rock this past year. We’re going to say something shocking, so bear with us. Yes, the concept of AI is terrifying (don’t worry we feel the same), but what if it could actually benefit marketing automation? Crazy right? Well, apparently this idea isn’t so crazy after all. We’ve said it before, whether you like it or not, AI is going to impact your job role in some shape or form so, why don’t we embrace it instead of burying our heads in the sand?

Read more