Cross-channel personalization has become critical in e-commerce. 40% consumers saying they buy more from retailers that personalize the shopping experience, and this kind of customer-centric marketing can deliver a whopping 300% improvement in customer lifetime value, according to study by MyBuys.
This webinar with IBM and Episerver partner Whereoware will show you why cross-channel personalization matters and how Mud Pie finds success:
- By integrating a CMS platform with a marketing automation tool, Mud Pie’s e-commerce website identifies visitors and then personalizes website content based on their behavior and preferences.
- Meanwhile, Mud Pie emails deliver relevant promotions based on this behavior and analytical data.
- This cycle – capturing data at every touch point to further personalize interactions with consumers – offers Mud Pie a continuous opportunity to create compelling campaigns that convert customers + guide their next action.
Attendees will leave the session with Whereoware’s “Persona Worksheet” to get started mapping their customers’ journey.