What's on

WEBINAR: Simple Steps To Personalize The E-Commerce Journey

WEBINAR: Simple Steps To Personalize The E-Commerce Journey

B2C retailer Mud Pie found success by personalizing their entire customer journey to delight customers and incentivize return visits. This webinar with IBM and Episerver partner Whereoware will show you why cross-channel personalization matters and how Mud Pie found success.

Cross-channel personalization has become critical in e-commerce. 40% consumers saying they buy more from retailers that personalize the shopping experience, and this kind of customer-centric marketing can deliver a whopping 300% improvement in customer lifetime value, according to study by MyBuys.

This webinar with IBM and Episerver partner Whereoware will show you why cross-channel personalization matters and how Mud Pie finds success:

  • By integrating a CMS platform with a marketing automation tool, Mud Pie’s e-commerce website identifies visitors and then personalizes website content based on their behavior and preferences.
  • Meanwhile, Mud Pie emails deliver relevant promotions based on this behavior and analytical data.
  • This cycle – capturing data at every touch point to further personalize interactions with consumers – offers Mud Pie a continuous opportunity to create compelling campaigns that convert customers + guide their next action.

Attendees will leave the session with Whereoware’s “Persona Worksheet” to get started mapping their customers’ journey.  

Click-Here-Button.png

Featured Speaker: Andrea Ouargli, Ecommerce Manager, Mud Pie

  • Start: 11:00 AM, 7/12/2016
  • End: 12:00 PM, 7/12/2016
  • Place: Online

Other upcoming events

See all
SEO - Interactive 4 Hour Training Session
27 April 2018

SEO - Interactive 4 Hour Training Session

SEO drives between 40% - 80% of all web traffic and is a key element to successful digital marketing. Many businesses either achieve success without understanding why or fail to get off the mark. We’re here to change that.

Read more
Future Stores
16 May 2018

Future Stores

Future Stores, the event in the Europe that focuses on your bricks and mortar challenges is coming back to London this May 2018.

Read more
BIMA Awards 2018
13 September 2018

BIMA Awards 2018

The BIMA Awards celebrate the people who are pushing the limits of digital. With new categories and advance awards, this year’s awards are set to be the biggest, most inclusive, most comprehensive acknowledgement of digital’s ability to innovate, deliver impact and be a driver of social good.

Read more
DIG Innovation Conference
25 April 2018

DIG Innovation Conference

Where leading brands meet the smartest startups with a focus in technology, business, and marketing.

Read more
Artificial Intelligence Conference: New York
29 April 2018

Artificial Intelligence Conference: New York

From bots and agents to voice and IoT interfaces, learn how to implement AI in real-world projects using machine learning, NLP, Tensorflow, and more.

Read more