What's on

WEBINAR: Simple Steps To Personalize The E-Commerce Journey

WEBINAR: Simple Steps To Personalize The E-Commerce Journey

B2C retailer Mud Pie found success by personalizing their entire customer journey to delight customers and incentivize return visits. This webinar with IBM and Episerver partner Whereoware will show you why cross-channel personalization matters and how Mud Pie found success.

Cross-channel personalization has become critical in e-commerce. 40% consumers saying they buy more from retailers that personalize the shopping experience, and this kind of customer-centric marketing can deliver a whopping 300% improvement in customer lifetime value, according to study by MyBuys.

This webinar with IBM and Episerver partner Whereoware will show you why cross-channel personalization matters and how Mud Pie finds success:

  • By integrating a CMS platform with a marketing automation tool, Mud Pie’s e-commerce website identifies visitors and then personalizes website content based on their behavior and preferences.
  • Meanwhile, Mud Pie emails deliver relevant promotions based on this behavior and analytical data.
  • This cycle – capturing data at every touch point to further personalize interactions with consumers – offers Mud Pie a continuous opportunity to create compelling campaigns that convert customers + guide their next action.

Attendees will leave the session with Whereoware’s “Persona Worksheet” to get started mapping their customers’ journey.  

Click-Here-Button.png

Featured Speaker: Andrea Ouargli, Ecommerce Manager, Mud Pie

  • Start: 11:00 AM, 7/12/2016
  • End: 12:00 PM, 7/12/2016
  • Place: Online

Other upcoming events

See all
Behave Annual - New York, NY
7 May 2017

Behave Annual - New York, NY

Expanding on TLE’s success, BEHAVE is at the intersection of marketing, optimization, testing and behavioral psychology; seamlessly blending these diverse disciplines to deliver a truly unique 3-day event. By converging these fields, BEHAVE digs into the root of all conversions – human behavior.

Read more
Digital Velocity Conference - London
6 June 2017

Digital Velocity Conference - London

Digital Velocity London is a two-day fully immersive conference. Join us for hands-on training, customer success stories, best practices, the Digital Velocity Awards and product roadmap updates. Hear industry experts and Tealium customers discuss how they are turning business challenges into revenue opportunities.

Read more
Amsterdam Affiliate Conference - Amsterdam
11 July 2017

Amsterdam Affiliate Conference - Amsterdam

The Amsterdam Affiliate Conference 2016 was a huge success with over 4,000 delegates in attendance of which over 2,000 were affiliates. With four days of conference, exhibition and networking events with the elite in iGaming, in a city that is like no other the Amsterdam Affiliate Conference was one you certainly wouldn't have wanted to miss.

Read more
GDPR: How to get a double opt-in database - London
14 September 2017

GDPR: How to get a double opt-in database - London

Over 90% of previous attendees have stated that they will change their content marketing strategy as a result of attending and many have gone on to work with us further.

Read more
Webinar: GDPR - Latest Update & Live Q&A
9 May 2017

Webinar: GDPR - Latest Update & Live Q&A

If you are a B2B marketer wondering if and how the GDPR is going to affect you then you are going to want to sign up for our GDPR webinar. In this live Q&A, ask any burning questions you have to our thought leaders in the industry and get the answers you need.

Read more