What's on

WEBINAR: Simple Steps To Personalize The E-Commerce Journey

WEBINAR: Simple Steps To Personalize The E-Commerce Journey

B2C retailer Mud Pie found success by personalizing their entire customer journey to delight customers and incentivize return visits. This webinar with IBM and Episerver partner Whereoware will show you why cross-channel personalization matters and how Mud Pie found success.

Cross-channel personalization has become critical in e-commerce. 40% consumers saying they buy more from retailers that personalize the shopping experience, and this kind of customer-centric marketing can deliver a whopping 300% improvement in customer lifetime value, according to study by MyBuys.

This webinar with IBM and Episerver partner Whereoware will show you why cross-channel personalization matters and how Mud Pie finds success:

  • By integrating a CMS platform with a marketing automation tool, Mud Pie’s e-commerce website identifies visitors and then personalizes website content based on their behavior and preferences.
  • Meanwhile, Mud Pie emails deliver relevant promotions based on this behavior and analytical data.
  • This cycle – capturing data at every touch point to further personalize interactions with consumers – offers Mud Pie a continuous opportunity to create compelling campaigns that convert customers + guide their next action.

Attendees will leave the session with Whereoware’s “Persona Worksheet” to get started mapping their customers’ journey.  

Click-Here-Button.png

Featured Speaker: Andrea Ouargli, Ecommerce Manager, Mud Pie

  • Start: 11:00 AM, 7/12/2016
  • End: 12:00 PM, 7/12/2016
  • Place: Online

Other upcoming events

See all
MarTech Festival
30 October 2019

MarTech Festival

For one jam-packed day, #MarTechFest takes place at Hawker House. A far cry from your typical hotel conference room, the unique and quirky venue is packed with bars, street food, pool tables and more!

Read more
Vibe Marketers Fest
5 November 2019

Vibe Marketers Fest

Vibe Marketers Fest is the Middle East's largest marketing technology summit. The second edition promises to be full of insights, knowledge sessions and workshops to help you adopt a MarTech solution which fits seamlessly.

Read more
Internet Summit '19
13 November 2019

Internet Summit '19

90+ in-depth, trend-forward digital marketing sessions & workshops – each tons of practical takeaways and ideas to keep you ahead in the digital economy.

Read more
The Digital & Affiliate Marketing International Expo
24 November 2019

The Digital & Affiliate Marketing International Expo

The Digital & Affiliate Marketing International Expo (DMIEXPO) in Israel, where you’ll be able to take advantage of a unique event for meeting the leading digital & performance marketing professionals, executives, affiliates, partners, lead generation experts, and new opportunities.

Read more
Social Media Week: London
31 October 2019

Social Media Week: London

Social Media Week is made up of professionals at the intersection of media, marketing and technology across a range of industries including marketing, advertising, communications, media, publishing, technology and entertainment.

Read more