Share: Categories Advertising, Email & eCRM, Innovation & Trends dotlive: The essential DNA of every multichannel campaign - London Join us at our inspiration breakfast session on Wednesday 27th July at No.1 London Bridge where we'll be discussing why email is part of the essential DNA of every multichannel campaign. Summary Speakers Agenda Directions Out of all the marketing channels, email remains the most effective way of building and sustaining personal customer relationships. That’s why it should be the essential DNA of your multichannel marketing strategy. Skip Fidura, Client Services Director, dotmailer Matthew McClelland, Channel Relationship Manager, dotmailer Join us for this dotlive discussion and let us help you: Understand the significance of creating a single customer view Learn how to collect, manage and use data to double sales Discover how a customer-centric multichannel approach will drive up your ROI See examples of working multichannel campaigns
7 March 2019 eTail Germany 2019 Get it in your calendar, eTail is back. This March 7-8 in Berlin, join DACH's top retailing minds and become king of the retail jungle. Hear from retail's most progressive stores Otto, Cyberport and Zalando as they not only talk about a seamless and personalised online shopping experience, but give you actionable objectives for your retail strategy. Read more
5 March 2019 Got CRM? Why you need Marketing Automation too CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Read more
22 May 2019 Future Stores Europe 2019 Over 200 retail innovation professionals are heading to Future Stores 2019 (Twickenham Stadium, 22nd - 23rd May) to discuss how to truly excite their customers in-store. Join them to explore how you can incorporate compelling customer-first concepts and services into your in-store retail strategy this year. Read more
7 March 2019 How Skipton Building Society exceeded ROI projections by 250% with Adobe Campaign Adobe Campaign has revolutionised the building society’s digital marketing by automating how SBS mines customer data, targets audiences, and builds customer journeys. As a result, it is now integrating with other products in the Adobe Experience Cloud to achieve true omnichannel personalisation. Read more
22 February 2019 Act-On: How Financial Institutions Are Taking Advantage of Social Media Technology and social media have transformed the financial services sector in very significant ways, from improving the way businesses conduct customer service to creating an entire subsection of financial-technology providers. Social media is a platform that can no longer be ignored, but thankfully marketing automation makes it easy for you to be timely and consistent with your efforts. Read more