Share: Categories Advertising, Email & eCRM, Innovation & Trends dotlive: The essential DNA of every multichannel campaign - London Join us at our inspiration breakfast session on Wednesday 27th July at No.1 London Bridge where we'll be discussing why email is part of the essential DNA of every multichannel campaign. Summary Speakers Agenda Directions Out of all the marketing channels, email remains the most effective way of building and sustaining personal customer relationships. That’s why it should be the essential DNA of your multichannel marketing strategy. Skip Fidura, Client Services Director, dotmailer Matthew McClelland, Channel Relationship Manager, dotmailer Join us for this dotlive discussion and let us help you: Understand the significance of creating a single customer view Learn how to collect, manage and use data to double sales Discover how a customer-centric multichannel approach will drive up your ROI See examples of working multichannel campaigns