Share: Categories Advertising, Customer Experience, Strategy & Operations dotlive: The Customer Experience Masterplan - London Join us at our inspiration evening session on Thursday 11th August at 6:30pm at No.1 London Bridge where we'll be discussing the Customer Experience Masterplan. Summary Speakers Agenda Directions Customer experience (CX) marketing is complex, crossing organizational and communication channels throughout the entire company. That’s why many companies rate their efforts low. This event will help you understand how a holistic approach to your marketing can help you succeed and grow. Matt McClelland, Channel Relationship Manager, dotmailer Stuart James, Key Account Director, dotmailer You will learn: 3 guiding principles of great customer experience The key ingredients for success and what your customers really want Quick wins including tips on landing pages and abandoned baskets to increase revenue How to be customer-service oriented and seamless across all devices, locations and channels
7 March 2019 eTail Germany 2019 Get it in your calendar, eTail is back. This March 7-8 in Berlin, join DACH's top retailing minds and become king of the retail jungle. Hear from retail's most progressive stores Otto, Cyberport and Zalando as they not only talk about a seamless and personalised online shopping experience, but give you actionable objectives for your retail strategy. Read more
5 March 2019 Got CRM? Why you need Marketing Automation too CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Read more
22 May 2019 Future Stores Europe 2019 Over 200 retail innovation professionals are heading to Future Stores 2019 (Twickenham Stadium, 22nd - 23rd May) to discuss how to truly excite their customers in-store. Join them to explore how you can incorporate compelling customer-first concepts and services into your in-store retail strategy this year. Read more
20 February 2019 Webinar: 5 Steps to AI in Marketing AI has the potential to deliver transformational value in Marketing – but how can you be sure that YOUR AI endeavours will bring you the levels of return you’re hoping for? Read more
7 March 2019 How Skipton Building Society exceeded ROI projections by 250% with Adobe Campaign Adobe Campaign has revolutionised the building society’s digital marketing by automating how SBS mines customer data, targets audiences, and builds customer journeys. As a result, it is now integrating with other products in the Adobe Experience Cloud to achieve true omnichannel personalisation. Read more