Share: Categories Advertising, Customer Experience, Strategy & Operations dotlive: The Customer Experience Masterplan - London Join us at our inspiration evening session on Thursday 11th August at 6:30pm at No.1 London Bridge where we'll be discussing the Customer Experience Masterplan. Summary Speakers Agenda Directions Customer experience (CX) marketing is complex, crossing organizational and communication channels throughout the entire company. That’s why many companies rate their efforts low. This event will help you understand how a holistic approach to your marketing can help you succeed and grow. Matt McClelland, Channel Relationship Manager, dotmailer Stuart James, Key Account Director, dotmailer You will learn: 3 guiding principles of great customer experience The key ingredients for success and what your customers really want Quick wins including tips on landing pages and abandoned baskets to increase revenue How to be customer-service oriented and seamless across all devices, locations and channels
11 December 2018 Global Growth Marketing Conference 2018 Growth Marketing Conference is the only actionable, hands-on educational event dedicated to the most important business issue today – growth. Join industry-leading Fortune 500 execs, high-growth startup founders, and growth marketing leaders and innovators to learn how to supercharge your company's growth - quickly, cost-effectively, and sustainably in 2018 and beyond. Read more
27 March 2019 B2B Marketing Expo Join us for the anticipated return of the B2B Marketing Expo, Europe’s largest and most comprehensive event shaping the marketers of the future! Read more
15 November 2018 What's next for AI? Over the past year, we’ve witnessed increasing chatter across all marketing channels about Artificial Intelligence (AI). You’re either a believer or you’re not, but the truth of the matter is AI is fast creeping up your lane and is metres away from knocking on your door. Whether you’ve employed an AI strategy in your company yet or not, in the nicest possible sense, it doesn’t matter. AI is something that all marketers need to be aware of. Read more
18 December 2018 The myths behind email deliverability Imagine the scenario; you have a decent IP reputation, a clean data list that you’re emailing, so you’re bound to hit the inbox, right? Wrong! Calling all B2B marketers, don’t worry we share your pain. Email deliverability, the crux of every successful campaign. Join us for our latest webinar as we delve deep into the world of email deliverability, the myths that we’re all familiar with, and the measures you can take for email success. Read more
6 November 2018 Marketing Automation & Artificial Intelligence Let’s face it, by now you’re probably aware of this big scary idea that is ‘Artificial Intelligence’ (AI), that is unless you have been living under a rock this past year. We’re going to say something shocking, so bear with us. Yes, the concept of AI is terrifying (don’t worry we feel the same), but what if it could actually benefit marketing automation? Crazy right? Well, apparently this idea isn’t so crazy after all. We’ve said it before, whether you like it or not, AI is going to impact your job role in some shape or form so, why don’t we embrace it instead of burying our heads in the sand? Read more