Content marketing has been hailed as the savior of advertising, but a solid definition remains elusive. Is it when a publisher puts an ad in a newsfeed? Or when a brand enlists a celebrity spokesperson to endorse a product? Or is it repurposing content across multiple platforms? In a word: WTF?

TBC

Tuesday, November 29th

9:30 AM – 10:30 AM Registration opens & breakfast served
10:30 AM – 10:40 AM Introduction to wtf & the state of content marketing now
10:40 AM – 11:00 AM The evolution of thought leadership in content marketing
11:20 AM – 11:40 AM Coffee & networking break
12:20 PM – 12:40 PM What's the difference between content vs context?
12:40 PM – 1:45 PM Lunch break
1:45 PM – 2:00 PM The digiday game show
2:00 PM – 2:20 PM WTF is my social media strategy?
2:20 PM – 2:40 PM Leveraging platforms for effective distribution
2:40 PM – 3:00 PM Coffee & networking break
3:00 PM – 3:20 PM Measuring ROI in content marketing
3:20 PM – 3:40 PM Going native: where sponsored content fits in
3:40 PM – 4:00 PM Biggest threats in content marketing
4:00 PM – 4:20 PM Coffee & networking break
4:20 PM – 4:40 PM Lessons learned from content marketing mishaps
4:40 PM – 5:00 PM Content marketing campaign review
5:00 PM – 5:20 PM A look ahead: The future of content marketing
5:20 PM – 5:30 PM 5 things we've learned