What's on

WTF Content Marketing UK – London

WTF Content Marketing UK – London

WTF Content Marketing is a toolkit for publishers and brands to use to get smarter about content marketing. This one-day event taking place in London will outline the nuts and bolts of a content marketing campaign and provide insights from industry leaders into how to develop successful strategies to engage consumers.

Content marketing has been hailed as the savior of advertising, but a solid definition remains elusive. Is it when a publisher puts an ad in a newsfeed? Or when a brand enlists a celebrity spokesperson to endorse a product? Or is it repurposing content across multiple platforms? In a word: WTF?

TBC

Tuesday, November 29th

9:30 AM – 10:30 AM Registration opens & breakfast served
10:30 AM – 10:40 AM Introduction to wtf & the state of content marketing now
10:40 AM – 11:00 AM The evolution of thought leadership in content marketing
11:20 AM – 11:40 AM Coffee & networking break
12:20 PM – 12:40 PM What's the difference between content vs context?
12:40 PM – 1:45 PM Lunch break
1:45 PM – 2:00 PM The digiday game show
2:00 PM – 2:20 PM WTF is my social media strategy?
2:20 PM – 2:40 PM Leveraging platforms for effective distribution
2:40 PM – 3:00 PM Coffee & networking break
3:00 PM – 3:20 PM Measuring ROI in content marketing
3:20 PM – 3:40 PM Going native: where sponsored content fits in
3:40 PM – 4:00 PM Biggest threats in content marketing
4:00 PM – 4:20 PM Coffee & networking break
4:20 PM – 4:40 PM Lessons learned from content marketing mishaps
4:40 PM – 5:00 PM Content marketing campaign review
5:00 PM – 5:20 PM A look ahead: The future of content marketing
5:20 PM – 5:30 PM 5 things we've learned

Other upcoming events

See all
BIMA Awards 2018
13 September 2018

BIMA Awards 2018

The BIMA Awards celebrate the people who are pushing the limits of digital. With new categories and advance awards, this year’s awards are set to be the biggest, most inclusive, most comprehensive acknowledgement of digital’s ability to innovate, deliver impact and be a driver of social good.

Read more
PI Live: Build Profitable Partnerships
15 October 2018

PI Live: Build Profitable Partnerships

Committed to its mission of facilitating new connections, actionable learning, tangible ROI, all amid an electric atmosphere, PI LIVE is the world-leading meeting point for performance marketers.

Read more
eTail Copenhagen
2 October 2018

eTail Copenhagen

Join over 300 senior ecommerce professionals looking to challenge convention and share their experience in delivering a “seamless retail” experience that customers now expect.

Read more
E-Commerce AfterDark : Travel Brands v The Future
6 September 2018

E-Commerce AfterDark : Travel Brands v The Future

Join fellow digital leaders at the latest Ecommerce Afterdark: Travel Brands v The Future taking place at the private rooms of The Haymarket Hotel on the 6th of September.

Read more
Global Growth Marketing Conference 2018
11 December 2018

Global Growth Marketing Conference 2018

You’ll learn the latest and greatest ROI-driving growth strategies and tactics from the growth marketing legends who pioneered, practiced, and perfected them, while power-networking with Fortune 500 decision-makers, high-growth startup founders, and the most accomplished growth marketing thought leaders alive today.

Read more