The competition is fierce when it comes to grabbing (and keeping) a shopper’s attention, let alone earning their loyalty. Retailers are busy in a balancing act that calls for developing shoppable content and expanding their social media footprint while investing in technologies that will modernize the shopping experience and convert browsing into purchasing.

Five Reasons To Attend a Digiday Summit 

• MEETINGS WITH BUY-SIDE EXECUTIVES 
  The 10-Minute Meetings — affectionately referred to as “speed dating” by our regular attendees — pair buy-and sell-side attendees so that they can meet, discuss their needs and potentially decide if they want to do business together. Before the summit, you will have the chance to pick which executives you want to meet with.
   
• SMALL-SCALE EVENTS FOR HIGH-IMPACT NETWORKING
  You will never struggle to connect with others at a Digiday summit. Summits are kept to between 100 and 300 participants to ensure communication is one-on-one,not one hundred-on-one, so you make the connections you need. The proportion of buy-side to sell-side attendees at summits is 60:40, so the odds as a sell-side attendee are in your favor.
   
• EXCELLENT VALUE THAT KEEPS EXPENSES LOW
  How much do you spend on traveling to meet prospective clients all over the country, or even all over the world? Now think about how much you spend when they cancel the meeting. Fewer trips and expenses mean you don’t risk your marketing budget.
   
• UNPARALLELED ATTENDEE BUYING POWER
  Digiday buy-side attendees make the purchasing decisions around marketing tools and software that make their jobs easier. This power is worth millions and in some cases, billions
   
• RESPECT FOR YOUR TIME, PERSONAL AND PROFESSIONAL
  Summits almost always begin on a Wednesday and end on a Friday, giving you the beginning of the week to prepare and the weekend to rest. Summits do not run on weekends, except on very rare occasions.

Speakers include;

Miki Agrawal, Co-Founder & CEO, Thinx
Carrie Bienkowski, CMO, Peapod
Brian Beitler, CMO, Lane Bryant
David Page, SVP Brand Strategy, Rent The Runway 
Mo Mullen, Director of Business Development, West Elm
Lisa Kolodny Johnson, VP Brand Marketing & Communication, FreshDirect
Joy Chen, CEO, H2O+
Ethelbert Williams, CMO, InstaNatural 
Kelly Goldston, VP Marketing, Eloquill
Haley Nemann, Director of Digital Experience, Crocs Inc
Sam Huston, Chief Strategy Officer, iProspect

 

Agenda topics include;

• The State of Retail Now
• Innovation & Philanthropy 
• Winning In The Digital Economy: The New Normal
• Perfecting the Digital Customer Experience 
• Embracing the Maker Culture 
• Pardon The Social Interruption 
• Selling Groceries Is Digital Business 
• How Social Analytics Drives Highly Effective Campaigns
• The Method Behind Instagram Fame 
• When The User Experience Dictates Marketing Campaigns