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Digiday Publishing Summit – Key Biscayne, FL

Digiday Publishing Summit – Key Biscayne, FL

Using platforms to build audiences has proven successful for many publishers. While platforms expand content distribution options, audiences are spending more time on mobile and video consumption is skyrocketing and publishers are scrambling to be there. But as the number of viewers grow, it’s still uncertain how publishers can make money on these platforms. The Digiday Publishing Summit gathers leading publishing executives to discuss these issues and how they’re trying to make money off their content, no matter where it’s distributed.

MEETINGS WITH BUY-SIDE EXECUTIVES
The 10-Minute Meetings — affectionately referred to as “speed dating” by our regular attendees — pair buy-and sell-side attendees so that they can meet, discuss their needs and potentially decide if they want to do business together. Before the summit, you will have the chance to pick which executives you want to meet with.

SMALL-SCALE EVENTS FOR HIGH-IMPACT NETWORKING
You will never struggle to connect with others at a Digiday summit. Summits are kept to between 100 and 300 participants to ensure communication is one-on-one,not one hundred-on-one, so you make the connections you need. The proportion of buy-side to sell-side attendees at summits is 60:40, so the odds as a sell-side attendee are in your favor.

EXCELLENT VALUE THAT KEEPS EXPENSES LOW
How much do you spend on traveling to meet prospective clients all over the country, or even all over the world? Now think about how much you spend when they cancel the meeting. Fewer trips and expenses mean you don’t risk your marketing budget.

UNPARALLELED ATTENDEE BUYING POWER
Digiday buy-side attendees make the purchasing decisions around marketing tools and software that make their jobs easier. This power is worth millions and in some cases, billions.

RESPECT FOR YOUR TIME, PERSONAL AND PROFESSIONAL
Summits almost always begin on a Wednesday and end on a Friday, giving you the beginning of the week to prepare and the weekend to rest. Summits do not run on weekends, except on very rare occasions.

Paul Rossi – president - The Economist GroupJed Hartman – CRO - Washington Post
Lisa Hughes - publisher & CRO - The New Yorker
Jennifer Wong - President of Digital - Time Inc.
Michael Finnegan – president - Atlantic Media
Declan Moore – CEO - National Geographic Partners
Melissa Bell - VP of growth and analytics and co-founder - Vox Media
Cory Haik - chief strategy officer – MIC
Athan Stephanopoulos – president – NowThis
Joanne Lipman - chief content officer – Gannett
Keith Hernandez – President – Slate
Mark Howard – CRO – Forbes
Steven Kydd – founder – Tastemade
Brendan Spain - vp, advertising - Financial Times
Joe Speiser - co-founder & CEO – LittleThings
Scott Havens - global head of digital – Bloomberg
David Perpich - senior vice president of product - The New York Times
Sandra Baez - svp, advertising solutions – SheKnows
John Harris - publisher & editor-and-chief - Politico

Monday, September 19th

2:00 PM – 3:35 PM Registration desk opens
2:30 PM – 3:00 PM Publisher town hall sponsored by Grapeshot
3:00 PM – 3:30 PM Sandbox presentations
3:35 PM – 3:40 PM Opening remarks
3:40 PM – 3:45 PM The state of publishing now
3:45 PM – 3:55 PM The Digiday Challenge Board
3:55 PM – 4:15 PM View from the top: Beware of platforms
4:15 PM – 4:30 AM Session sponsored by Opera Mediaworks
4:30 PM – 4:45 PM Refreshment & networking break
4:45 PM – 5:00 PM Linking content to its proper form
5:00 PM – 5:15 PM Branching out with content
5:15 PM – 5:25 PM Dialog with Tremor
5:25 PM – 5:40 PM Betting on podcasts
5:40 PM – 5:45 PM Town Hall Report and Challenge Board Review
5:45 PM – 6:00 PM VIP meetings & drinks
6:00 PM – 7:00 PM 10-minute meetings
7:00 PM – 8:00 PM Cocktail reception hosted by Media.Net
8:00 PM – 9:30 PM Dinner With Strangers
9:30 PM – 11:00 PM After Hours Hangout

Tuesday, September 20th

7:00 AM – 7:45 AM Morning Yoga
8:00 AM – 12:00 AM Registration & Breakfast
8:20 AM – 8:50 AM Publisher Town Hall sponsored by Sonobi
8:50 AM – 9:20 AM Sandbox Presentations
9:30 AM – 9:45 AM Adding value with branded content
9:45 AM – 10:00 AM Sponsored session by TripleLift
10:00 AM – 10:15 AM A product approach to news
10:15 AM – 10:30 AM Coffee & Networking break
10:30 AM – 10:45 AM Video on platforms
10:45 AM – 11:00 AM State of the industry presented by Rocketfuel
11:00 AM – 11:15 AM Lifestyle content on Facebook
11:15 AM – 11:30 AM The secret to Instagram fame
11:30 AM – 11:40 AM Dialog with GumGum
11:40 AM – 12:00 PM Coffee & networking break
12:00 PM – 12:15 PM Gaining traction across platforms
12:15 PM – 12:30 PM Using consumer data to understand ad blocking
12:30 AM – 1:00 AM Confessions of agency executives
1:00 PM – 1:30 PM Lunch
1:30 PM – 5:00 PM Afternoon Free Time
5:45 PM – 7:00 PM 10-Minute Meetings
7:00 PM – 8:00 PM Cocktail Reception
8:00 PM – 9:30 PM Dinner With Friends
9:30 PM – 11:00 AM After Hours Hangout

Wednesday, September 21st

8:30 AM – 9:00 AM Breakfast
9:00 AM – 9:20 AM Morning keynote
9:20 AM – 9:35 AM Morning workshop sponsored by Verve Media
9:35 AM – 9:50 AM Building a balanced audience portfolio
9:50 AM – 10:05 AM Pardon the Interruption: Time-based ad sales
10:05 AM – 10:20 AM The meaning of measurement
10:20 AM – 10:35 AM Growing with digital
10:35 AM – 10:50 AM Coffee & Networking Break
10:50 AM – 11:05 AM Taking the plunge with technology
11:05 AM – 11:20 AM Sports-driven technology changes
11:20 AM – 11:35 AM A strategist’s look ahead
11:35 AM – 11:50 AM What’s next for Bloomberg
11:50 AM – 11:55 AM 5 Things We’ve Learned

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