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Digiday Content Marketing Summit - Park City, UT

Digiday Content Marketing Summit - Park City, UT

At the Digiday Content Marketing Summit in Park City, we’ll discuss how brands and agencies are creating content that converts through use of social platforms, in-house production and experimenting with new formats to deliver their messages.

MEETINGS WITH BUY-SIDE EXECUTIVES
The 10-Minute Meetings — affectionately referred to as “speed dating” by our regular attendees — pair buy-and sell-side attendees so that they can meet, discuss their needs and potentially decide if they want to do business together. Before the summit, you will have the chance to pick which executives you want to meet with.

SMALL-SCALE EVENTS FOR HIGH-IMPACT NETWORKING
You will never struggle to connect with others at a Digiday summit. Summits are kept to between 100 and 300 participants to ensure communication is one-on-one,not one hundred-on-one, so you make the connections you need. The proportion of buy-side to sell-side attendees at summits is 60:40, so the odds as a sell-side attendee are in your favor.

EXCELLENT VALUE THAT KEEPS EXPENSES LOW
How much do you spend on traveling to meet prospective clients all over the country, or even all over the world? Now think about how much you spend when they cancel the meeting. Fewer trips and expenses mean you don’t risk your marketing budget.

UNPARALLELED ATTENDEE BUYING POWER
Digiday buy-side attendees make the purchasing decisions around marketing tools and software that make their jobs easier. This power is worth millions and in some cases, billions.

RESPECT FOR YOUR TIME, PERSONAL AND PROFESSIONAL
Summits almost always begin on a Wednesday and end on a Friday, giving you the beginning of the week to prepare and the weekend to rest. Summits do not run on weekends, except on very rare occasions.

Doug Busk - global group director, digital communications & social media - Coca-Cola
Ginger Bower - vp, customer voice - Overstock
Nick Fairbairn - vp, brand marketing - Dollar Shave Club
Sadira Furlow - sr. director, brand marketing - water portfolio - PepsiCo
KC Geen - director of social media & content marketing - United Airlines
Leslie Hopp - senior associate brand manager - Pizza Hut
Rex Jackson - marketing director - LEGOLAND Florida Resort
Nicole Smith - global digital marketing strategy lead - Dell
Kelly Colbert - vp, social marketing - U.S. Bank

Tuesday, August 23rd

2:30 PM – 4:00 PM Registration opens
3:00 PM – 3:30 PM Brand town hall
3:30 PM – 3:40 PM Sandbox Presentation
3:50 PM – 4:00 PM Opening remarks
4:00 PM – 4:05 PM The state of content marketing
4:05 PM – 4:15 PM The Digiday challenge board
4:15 PM – 4:35 PM A look inside Coca-Cola’s content strategies
4:35 PM – 4:55 PM Organizing internally for content creation
4:55 PM – 5:10 PM Refreshment & networking break
5:10 PM – 5:25 PM Inside the Dell brand newsroom
5:25 PM – 5:40 PM Connecting with the kid consumer
5:40 PM – 5:45 PM Review of the challenge board
5:45 PM – 7:00 PM 10-Minute Meetings
7:00 PM – 8:00 PM Cocktail reception
8:00 PM – 9:30 PM Dinner With Strangers
9:30 PM – 11:00 PM After Hours Hangout

Wednesday, August 24th

7:00 AM – 8:00 AM Morning Yoga
8:15 AM – 9:30 AM Registration & breakfast
8:45 AM – 9:15 AM Brand town hall
9:30 AM – 9:45 AM Inspiring the future generation of female engineers
9:45 AM – 10:00 AM Connecting with consumers across the world
10:00 AM – 10:30 AM Workshop: The ins and outs of Snapchat
10:30 AM – 10:45 AM Coffee & networking break
10:45 AM – 11:00 AM Creating content across platforms
11:00 AM – 11:10 AM Dialog with Outbrain
11:10 AM – 11:25 AM Exploring the possibilities of social
11:25 AM – 11:40 AM Coffee & networking break
11:40 AM – 12:00 PM What does content marketing success look like?
12:00 PM – 12:15 PM How Pizza Hut drives conversions through social
12:15 PM – 12:30 PM Breakout sessions
12:30 PM – 1:00 PM Lunch served
1:00 PM – 5:00 PM Afternoon free time
1:30 PM – 5:00 PM Afternoon Activity with Demand Media
5:45 PM – 7:00 PM 10-Minute Meetings
7:00 PM – 8:00 PM Cocktail reception
8:00 PM – 9:30 PM Dinner With Friends
9:30 PM – 11:00 PM After Hours Hangout

Thursday, August 25th

9:00 AM – 9:30 AM Breakfast served
9:30 AM – 9:50 AM Workshop: Your dream project
9:50 AM – 10:10 AM Share your Snaps
10:10 AM – 10:25 AM the digiday game show
10:25 AM – 10:40 AM Coffee & networking break
10:40 AM – 11:00 AM Experimenting with new content formats
11:00 AM – 11:15 AM building a passionate brand in the age of digital disruption
11:15 AM – 11:20 AM 5 things we’ve learned

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