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Digiday Agency Summit – Phoenix, AR

Digiday Agency Summit – Phoenix, AR

Agencies have been talking about evolution for years. Now’s the time to make that change: learn how to do more with less, do it quicker and ultimately, do it better. At the Digiday Agency Summit in Phoenix, we’ll take a closer look at the steps agencies are taking to achieve the right balance -- from internal structure, to driving innovation and creativity across the board.

MEETINGS WITH BUY-SIDE EXECUTIVES
The 10-Minute Meetings — affectionately referred to as “speed dating” by our regular attendees — pair buy-and sell-side attendees so that they can meet, discuss their needs and potentially decide if they want to do business together. Before the summit, you will have the chance to pick which executives you want to meet with.

SMALL-SCALE EVENTS FOR HIGH-IMPACT NETWORKING
You will never struggle to connect with others at a Digiday summit. Summits are kept to between 100 and 300 participants to ensure communication is one-on-one,not one hundred-on-one, so you make the connections you need. The proportion of buy-side to sell-side attendees at summits is 60:40, so the odds as a sell-side attendee are in your favor.

EXCELLENT VALUE THAT KEEPS EXPENSES LOW
How much do you spend on traveling to meet prospective clients all over the country, or even all over the world? Now think about how much you spend when they cancel the meeting. Fewer trips and expenses mean you don’t risk your marketing budget.

UNPARALLELED ATTENDEE BUYING POWER
Digiday buy-side attendees make the purchasing decisions around marketing tools and software that make their jobs easier. This power is worth millions and in some cases, billions.

RESPECT FOR YOUR TIME, PERSONAL AND PROFESSIONAL
Summits almost always begin on a Wednesday and end on a Friday, giving you the beginning of the week to prepare and the weekend to rest. Summits do not run on weekends, except on very rare occasions.

Wendy Clark – CEO - DDB North America
Gaston Legorburu - chief creative strategist - Publicis.Sapient

Cary Tilds - chief innovation officer - GroupM
Patricia Korth-McDonnell – CMO - Huge
Jean-Rene Zetrenne - sr. partner & chief talent officer, North America - Ogilvy & Mather
Tiffany R. Warren - chief diversity officer - Omnicom Group
John Osborn – CEO - BBDO New York
Trevor O’Brien – CTO - Deutsch NY
Jill Sherman - svp, social media strategy - DigitasLBi
Natalia Schultz - chief talent officer - Saatchi & Saatchi
Sean Lyons - president, US - R/GA
Erik Rogstad - managing director, NA - AKQA
Ed Brojerdi – CEO - kbs+
Vin Farrell - global chief content officer - Havas Worldwide
Marcus Collins - svp, social engagement - Doner
Michael Duda - managing partner - Bullish
Suraj Balani - media control specialist - Havas Media
Kirby Todd - social media director – Heat

Sunday, October 23rd

2:00 PM – 3:30 PM Registration desk opens
2:30 PM – 3:00 PM Agency town hall
3:00 PM – 3:20 PM Sandbox presentations
3:30 PM – 3:35 PM Opening remarks
3:35 PM – 3:40 PM The state of the agency model
3:40 PM – 3:50 PM The Digiday challenge board
3:50 PM – 4:20 PM The big picture
4:20 PM – 4:35 PM Session sponsored by Quantcast
4:35 PM – 4:45 PM Refreshment & networking break
4:45 PM – 5:05 PM How to catch and keep talent
5:05 PM – 5:20 PM Creating a diverse office culture
5:20 PM – 5:40 PM Ask a millennial
5:40 PM – 5:45 PM Challenge board review
5:45 PM – 6:00 PM VIP meeting & welcome drinks
6:00 PM – 7:00 PM 10-minute meetings
7:00 PM – 8:00 PM Cocktail reception hosted by OwnerIQ
8:00 PM – 9:00 PM Dinner with strangers
9:30 PM – 11:00 PM After hours hangout

Monday, October 24th

9:30 AM – 9:40 AM Pardon the interruption
9:40 AM – 10:00 AM Using your biggest challenges to drive purposeful innovation
10:00 AM – 10:15 AM Session sponsored by The Trade Desk
10:15 AM – 10:30 AM Coffee & networking break
10:30 AM – 10:45 AM The automation evolution
10:45 AM – 11:00 AM Tech, creative and how they work together
11:00 AM – 11:20 AM Harnessing new technologies for storytelling
11:20 AM – 11:35 AM Coffee & networking break
11:35 AM – 11:50 AM Reaching consumers across all platforms
11:50 AM – 12:05 PM Finding the right context for your message
12:05 PM – 12:20 PM The Digiday game show
12:20 PM – 12:40 PM Breakout sessions
12:40 PM – 1:00 PM Lunch
1:00 PM – 5:00 PM Afternoon free time
5:45 PM – 7:00 PM 10-minute meetings
7:00 PM – 8:00 PM Cocktail reception hosted by GumGum
8:00 PM – 9:30 PM Dinner with friends
9:30 PM – 11:00 PM After hours hangout

Tuesday, October 25th

9:00 AM – 9:20 AM Workshop: Your dream project
9:20 AM – 9:50 AM Confessions: Brand CMOs’ biggest challenges
9:50 AM – 10:05 AM Session sponsored by Verve Mobile
10:05 AM – 10:20 AM Building a new kind of agency
10:20 AM – 10:35 AM Coffee & networking break
10:35 AM – 10:55 AM What bigger agencies can learn from smaller ones
10:55 AM – 11:10 AM Getting integration right
11:10 AM – 11:25 AM The evolution of the agency/production company relationship
11:40 AM – 11:45 AM 5 things we’ve learned

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