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Webinar - Getting Global Content Right: How Coca-Cola Creates Content for 40 Local Publications

Webinar - Getting Global Content Right: How Coca-Cola Creates Content for 40 Local Publications

In many companies over the past few years, content marketing has transformed from an experimental initiative siloed within small teams in individual markets to a large-scale, cross-departmental global effort.

In a region such as Europe, with more than 50 countries and 200 languages, it’s often unrealistic to make new content for each market. But how can you do so in a way that genuinely addresses key issues in each market and maintains the brand’s voice across all markets and languages?

Join us as Contently chats with Jay Moye, Global Editor-in-Chief of Coca-Cola Journey, discussing the latest global content marketing trends and best practices. Learn how Coca-Cola creates content for 40 local publications, attracts millions of readers, and tailors its content strategy for unique markets all over the world. 

Jay Moye - Editor-in-Chief, Coca-Cola Journey

Veteran writer/editor/content strategist with 20+ years of experience on both the agency and client side, as a corporate comms specialist, managing editor, brand journalist and PR practitioner. Supported companies and brands across a range of industries, from nonalcoholic beverages and telecom, to financial services and lawn & garden. Unique skillset combining a reporter's instinct with a copywriter’s creative edge. Forte is newsy, business-oriented content with a pulse – feature articles, speeches, video scripts, case studies, annual reports and newsletters. Also a published music writer/critic.

Moderator: Matthew Cowen - Editorial Director, Cream Publishing

Co-Founder and Editorial Director, Matthew Cowen, cut his teeth at The Yorkshire Post and Campaign magazine. He then spent four years as the Assistant Editor at JFK Jr's groundbreaking political magazine George, one of the most talked-about US consumer titles of the 1990s, before entering the customer publishing sector as Editorial Director at Chime plc.

26th October 2016 - 1pm BST.

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