What's on

Webinar - Getting Global Content Right: How Coca-Cola Creates Content for 40 Local Publications

Webinar - Getting Global Content Right: How Coca-Cola Creates Content for 40 Local Publications

In many companies over the past few years, content marketing has transformed from an experimental initiative siloed within small teams in individual markets to a large-scale, cross-departmental global effort.

In a region such as Europe, with more than 50 countries and 200 languages, it’s often unrealistic to make new content for each market. But how can you do so in a way that genuinely addresses key issues in each market and maintains the brand’s voice across all markets and languages?

Join us as Contently chats with Jay Moye, Global Editor-in-Chief of Coca-Cola Journey, discussing the latest global content marketing trends and best practices. Learn how Coca-Cola creates content for 40 local publications, attracts millions of readers, and tailors its content strategy for unique markets all over the world. 

Jay Moye - Editor-in-Chief, Coca-Cola Journey

Veteran writer/editor/content strategist with 20+ years of experience on both the agency and client side, as a corporate comms specialist, managing editor, brand journalist and PR practitioner. Supported companies and brands across a range of industries, from nonalcoholic beverages and telecom, to financial services and lawn & garden. Unique skillset combining a reporter's instinct with a copywriter’s creative edge. Forte is newsy, business-oriented content with a pulse – feature articles, speeches, video scripts, case studies, annual reports and newsletters. Also a published music writer/critic.

Moderator: Matthew Cowen - Editorial Director, Cream Publishing

Co-Founder and Editorial Director, Matthew Cowen, cut his teeth at The Yorkshire Post and Campaign magazine. He then spent four years as the Assistant Editor at JFK Jr's groundbreaking political magazine George, one of the most talked-about US consumer titles of the 1990s, before entering the customer publishing sector as Editorial Director at Chime plc.

26th October 2016 - 1pm BST.

Other upcoming events

See all
Digital Velocity Conference - London
6 June 2017

Digital Velocity Conference - London

Digital Velocity London is a two-day fully immersive conference. Join us for hands-on training, customer success stories, best practices, the Digital Velocity Awards and product roadmap updates. Hear industry experts and Tealium customers discuss how they are turning business challenges into revenue opportunities.

Read more
Amsterdam Affiliate Conference - Amsterdam
11 July 2017

Amsterdam Affiliate Conference - Amsterdam

The Amsterdam Affiliate Conference 2016 was a huge success with over 4,000 delegates in attendance of which over 2,000 were affiliates. With four days of conference, exhibition and networking events with the elite in iGaming, in a city that is like no other the Amsterdam Affiliate Conference was one you certainly wouldn't have wanted to miss.

Read more
GDPR: How to get a double opt-in database - London
14 September 2017

GDPR: How to get a double opt-in database - London

Over 90% of previous attendees have stated that they will change their content marketing strategy as a result of attending and many have gone on to work with us further.

Read more
Webinar: Persona Workshop
14 June 2017

Webinar: Persona Workshop

Is content marketing a priority for you this year? Not sure where to really start when it comes to building a content marketing strategy? Then you should sign up to this persona workshop webinar! Join our content strategist who will talk you through the initial steps you need to take when planning a content marketing strategy and why personas are so important.

Read more
Webinar: CommuniGator vs The Competition
26 June 2017

Webinar: CommuniGator vs The Competition

Are you considering a new email service provider and not sure which one is right for you? Then this webinar was designed just for you! We compare our CommuniGator platform against two other key players in the market: DotMailer and MailChimp. Use this ESP comparison to see which provider you should be using.

Read more