B2B companies testify that the effectiveness of the content marketing is decreasing. With the over-saturation of B2B online content, this is hardly surprising.
In this webinar we will show, step by step, how to tighten your content operation and make the most of it.
You can expect to learn:
- How to draw valuable insights from your experience
- How to crowdsource content ideation
- How to personalize your content
- The importance of outlining
- How relevancy impacts the effectiveness of your content
- How to create a content pool
- How to extend your content shelf life
- The importance of using personalized content recommendations