What's on

Webinar: Personalized Content - From Creation to Conversion

Webinar: Personalized Content - From Creation to Conversion

In this webinar we will show, step by step, how to tighten your content operation and make the most of it.

B2B companies testify that the effectiveness of the content marketing is decreasing.  With the over-saturation of B2B online content, this is hardly surprising.

In this webinar we will show, step by step, how to tighten your content operation and make the most of it.

You can expect to learn:

  • How to draw valuable insights from your experience
  • How to crowdsource content ideation
  • How to personalize your content
  • The importance of outlining
  • How relevancy impacts the effectiveness of your content
  • How to create a content pool
  • How to extend your content shelf life
  • The importance of using personalized content recommendations

 

Speakers Include:

Boaz Grivland,  Founder & CEO, BrightInfo
Michael Brown Founder & CEO, nDash

 

 

 

Thursday 27th October 2016.

7pm (BST) / 2pm (EDT) / 11am (PDT)

 

Other upcoming events

See all
Qualification: IDM Professional Certificate in Email Marketing - London
9 February 2017

Qualification: IDM Professional Certificate in Email Marketing - London

Become a recognised email marketing expert, professionally qualified to plan, initiate, manage and evaluate effective, ROI-driven email marketing campaigns for your organisation.

Read more
Qualification: IDM Professional Diploma in Digital Marketing - London
13 February 2017

Qualification: IDM Professional Diploma in Digital Marketing - London

Be qualified to plan, manage and evaluate digital campaigns in social media, search, email, affiliate and more, and learn to confidently integrate them with your organisation’s wider marketing strategy.

Read more
Qualification: IDM Professional Diploma in Direct and Digital Marketing - London
21 February 2017

Qualification: IDM Professional Diploma in Direct and Digital Marketing - London

Enrol on this comprehensive qualification and gain the skills to plan, implement and integrate the online and offline direct marketing campaigns that will help you achieve your professional goals.

Read more
Qualification: IDM Postgraduate Diploma in Digital Marketing - London
1 March 2017

Qualification: IDM Postgraduate Diploma in Digital Marketing - London

Gain one of today’s most prestigious marketing qualifications and develop the skills to define a robust digital strategy for your organisation, along with the confidence of professional accreditation.

Read more
LSA17 Conference - San Diego
27 February 2017

LSA17 Conference - San Diego

The LSA annual conference is the premier gathering for the local marketing ecosystem and focuses on the topics and issues most critical to the industry. Attendees can expect a mixture of tactical workshops, provocative discussions, case studies, one-on-one interviews, executive networking, socializing and much more.

Read more