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Competitive Content - Webinar

Competitive Content - Webinar

Live Webinar - How to Use Competitive Intelligence & Personalization to Elevate Your Content Marketing.

In order to create relevant, converting content you first need to understand your audience’s needs. Then, after the content was created, you need to maximize its benefit, “at home and abroad” – on your own website and in your outreach campaigns.

The webinar will showcase case studies and real data to illustrate each topic. A discussion between the experts and a Q&A session will follow.

You can expect to learn:

  • How to use competitive intelligence to get to know your audience
  • What is trending in your industry
  • What interests your audience when visiting competitor’s sites
  • How to use personalized recommendations on your website to make the most of the content you create
  • How to use personalization in your lead nurturing activities
  • Using segmented lists in your marketing - dedicated email sends, smart/dynamic content in emails/onsite

Speakers Include:

Jeff Bullas, #1 global "Digital Marketing Influencer"
Boaz Grinvald, CEO, BrightInfo
Ariel Rosenstein, Sr. Director of Corporate Marketing, SimilarWeb
Juliana Nicholson, Marketing Manager, HubSpot

Tuesday, September 6, 2016

1pm (SF)
4pm (NY)
9pm (UK)
11pm (TLV)
6am (Sydney +1 day)

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