Share: Categories Advertising, B2B, Content, Customer Experience, Data & Analytics, Search Marketing, Strategy & Operations Competitive Content - Webinar Live Webinar - How to Use Competitive Intelligence & Personalization to Elevate Your Content Marketing. Summary Speakers Time In order to create relevant, converting content you first need to understand your audience’s needs. Then, after the content was created, you need to maximize its benefit, “at home and abroad” – on your own website and in your outreach campaigns. The webinar will showcase case studies and real data to illustrate each topic. A discussion between the experts and a Q&A session will follow. You can expect to learn: How to use competitive intelligence to get to know your audience What is trending in your industry What interests your audience when visiting competitor’s sites How to use personalized recommendations on your website to make the most of the content you create How to use personalization in your lead nurturing activities Using segmented lists in your marketing - dedicated email sends, smart/dynamic content in emails/onsite Speakers Include: Jeff Bullas, #1 global "Digital Marketing Influencer" Boaz Grinvald, CEO, BrightInfo Ariel Rosenstein, Sr. Director of Corporate Marketing, SimilarWeb Juliana Nicholson, Marketing Manager, HubSpot Tuesday, September 6, 2016 1pm (SF) 4pm (NY) 9pm (UK) 11pm (TLV) 6am (Sydney +1 day)
13 September 2018 BIMA Awards 2018 The BIMA Awards celebrate the people who are pushing the limits of digital. With new categories and advance awards, this year’s awards are set to be the biggest, most inclusive, most comprehensive acknowledgement of digital’s ability to innovate, deliver impact and be a driver of social good. Read more
31 May 2018 ON24 Webinar World Sydney 2018 Not sure how webinars fit into your marketing? Attend and you'll see how top-tier organisations like IBM, Microsoft, Brightedge, SimpleHQ and more use webinars to fuel lead generation, customer engagement, revenue and how easily webinars integrate into your digital marketing strategy. Read more
15 October 2018 PI Live: Build Profitable Partnerships Committed to its mission of facilitating new connections, actionable learning, tangible ROI, all amid an electric atmosphere, PI LIVE is the world-leading meeting point for performance marketers. Read more
5 June 2018 Marketing Leaders Roundtable Lunch The emerging world of digital experience management. Are you keeping up with a challenging and changing digital world? Read more
7 June 2018 Digital Leaders Roundtable: CX and the Social Customer Journey The Digital Leaders CX and the Social Customer Journey roundtable will explore how companies are using social channels as part of their customer experience activities. Read more