Share: Categories Advertising, B2B, Content, Customer Experience, Data & Analytics, Search Marketing, Strategy & Operations Competitive Content - Webinar Live Webinar - How to Use Competitive Intelligence & Personalization to Elevate Your Content Marketing. Summary Speakers Time In order to create relevant, converting content you first need to understand your audience’s needs. Then, after the content was created, you need to maximize its benefit, “at home and abroad” – on your own website and in your outreach campaigns. The webinar will showcase case studies and real data to illustrate each topic. A discussion between the experts and a Q&A session will follow. You can expect to learn: How to use competitive intelligence to get to know your audience What is trending in your industry What interests your audience when visiting competitor’s sites How to use personalized recommendations on your website to make the most of the content you create How to use personalization in your lead nurturing activities Using segmented lists in your marketing - dedicated email sends, smart/dynamic content in emails/onsite Speakers Include: Jeff Bullas, #1 global "Digital Marketing Influencer" Boaz Grinvald, CEO, BrightInfo Ariel Rosenstein, Sr. Director of Corporate Marketing, SimilarWeb Juliana Nicholson, Marketing Manager, HubSpot Tuesday, September 6, 2016 1pm (SF) 4pm (NY) 9pm (UK) 11pm (TLV) 6am (Sydney +1 day)
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