In order to create relevant, converting content you first need to understand your audience’s needs. Then, after the content was created, you need to maximize its benefit, “at home and abroad” – on your own website and in your outreach campaigns.

The webinar will showcase case studies and real data to illustrate each topic. A discussion between the experts and a Q&A session will follow.

You can expect to learn:

• How to use competitive intelligence to get to know your audience
• What is trending in your industry
• What interests your audience when visiting competitor’s sites
• How to use personalized recommendations on your website to make the most of the content you create
• How to use personalization in your lead nurturing activities
• Using segmented lists in your marketing - dedicated email sends, smart/dynamic content in emails/onsite

Speakers Include:

Jeff Bullas, #1 global "Digital Marketing Influencer"
Boaz Grinvald, CEO, BrightInfo
Ariel Rosenstein, Sr. Director of Corporate Marketing, SimilarWeb
Juliana Nicholson, Marketing Manager, HubSpot