Share: Categories Advertising, B2B, Content, Customer Experience, Data & Analytics, Search Marketing, Strategy & Operations Competitive Content - Webinar Live Webinar - How to Use Competitive Intelligence & Personalization to Elevate Your Content Marketing. Summary Speakers Time In order to create relevant, converting content you first need to understand your audience’s needs. Then, after the content was created, you need to maximize its benefit, “at home and abroad” – on your own website and in your outreach campaigns. The webinar will showcase case studies and real data to illustrate each topic. A discussion between the experts and a Q&A session will follow. You can expect to learn: How to use competitive intelligence to get to know your audience What is trending in your industry What interests your audience when visiting competitor’s sites How to use personalized recommendations on your website to make the most of the content you create How to use personalization in your lead nurturing activities Using segmented lists in your marketing - dedicated email sends, smart/dynamic content in emails/onsite Speakers Include: Jeff Bullas, #1 global "Digital Marketing Influencer" Boaz Grinvald, CEO, BrightInfo Ariel Rosenstein, Sr. Director of Corporate Marketing, SimilarWeb Juliana Nicholson, Marketing Manager, HubSpot Tuesday, September 6, 2016 1pm (SF) 4pm (NY) 9pm (UK) 11pm (TLV) 6am (Sydney +1 day)
7 March 2019 eTail Germany 2019 Get it in your calendar, eTail is back. This March 7-8 in Berlin, join DACH's top retailing minds and become king of the retail jungle. Hear from retail's most progressive stores Otto, Cyberport and Zalando as they not only talk about a seamless and personalised online shopping experience, but give you actionable objectives for your retail strategy. Read more
23 January 2019 Webinar Marketing Predictions for 2019 In the age of digital marketing, webinars have become the primary way that companies engage their audiences—in a human way. But webinar marketing is changing fast, are you ready for what’s next? Read more
23 January 2019 Webinar Marketing Predictions 2019 In the age of digital marketing, webinars have become the primary way that companies engage their audiences—in a human way. But webinar marketing is changing fast, are you ready for what’s next? Read more
12 February 2019 To CDP or Not to CDP? 5 ways to unify disconnected customer data Despite the widespread popularity of the term Customer Data Platform, multi-channel organizations have, in reality, been Attempting to create a Single Customer View ever since the dawn of database marketing. Read more
30 January 2019 Lead Generation Hacks: Pipeline Success in 2019 A new year requires new inspiration, so we’ve brought together experts from Oracle and SiriusDecisions to share their tips for great pipeline in 2019. Covering a broad range of topics, from essential solutions in your MarTech Stack, to funnel accelerators and the secrets to better ROI conversion, this webinar will provide actionable improvements to marketing’s lead generation activity. Read more