What's on

Competitive Content - Webinar

Competitive Content - Webinar

Live Webinar - How to Use Competitive Intelligence & Personalization to Elevate Your Content Marketing.

In order to create relevant, converting content you first need to understand your audience’s needs. Then, after the content was created, you need to maximize its benefit, “at home and abroad” – on your own website and in your outreach campaigns.

The webinar will showcase case studies and real data to illustrate each topic. A discussion between the experts and a Q&A session will follow.

You can expect to learn:

  • How to use competitive intelligence to get to know your audience
  • What is trending in your industry
  • What interests your audience when visiting competitor’s sites
  • How to use personalized recommendations on your website to make the most of the content you create
  • How to use personalization in your lead nurturing activities
  • Using segmented lists in your marketing - dedicated email sends, smart/dynamic content in emails/onsite

Speakers Include:

Jeff Bullas, #1 global "Digital Marketing Influencer"
Boaz Grinvald, CEO, BrightInfo
Ariel Rosenstein, Sr. Director of Corporate Marketing, SimilarWeb
Juliana Nicholson, Marketing Manager, HubSpot

Tuesday, September 6, 2016

1pm (SF)
4pm (NY)
9pm (UK)
11pm (TLV)
6am (Sydney +1 day)

Other upcoming events

See all
DXA'20 - UK Digital Experience Awards
16 July 2020

DXA'20 - UK Digital Experience Awards

As digital becomes increasingly critical to the delivery of outstanding CX, it’s more important than ever for achievements in this field to be recognised - and these Awards do that in a unique way.

Read more
Festival of Marketing 2020
7 October 2020

Festival of Marketing 2020

The Festival of Marketing is a unique two day experience where ambitious marketers can discover, learn, celebrate and shape the future together.

Read more
Intrigue Summit
5 February 2020

Intrigue Summit

For over 4 years, Intrigue has been Intriguing marketers all across the globe. Marketers attend this unique event to learn as well as inspire; getting involved in not just asking questions, but also giving their perspective on points discussed by the speakers.

Read more
The Martech Summit - Singapore
20 February 2020

The Martech Summit - Singapore

The only Marketing Technology focused summit in Asia! A must-attend annual business executive event for savvy digital marketers, as well as strategic planning, innovation, digital professionals.

Read more
DX3 Canada
10 March 2020

DX3 Canada

Through interactive installations and provocative content, DX3 is your one-stop-shop for taking advantage of everything retail, digital marketing, and tech has to offer.

Read more