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Digital Leaders Trends Briefing - The Age of Participation

Digital Leaders Trends Briefings are intended to challenge and stimulate you, giving you an expert view of the key issues that are driving change in the digital landscape. The theme of the next event is the 'Age of Participation' and we're looking at trends that are visible now but that we expect to have a big impact in the next couple of years.

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Digital Leaders Trends Briefing

The next event is running under the Digital Leaders banner on the afternoon of 27th Feb in London. Following on from the success of our Digital Leaders Drivers Of Change Trends Briefing, we’d like to invite you to join us at The Magic Circle for the third instalment.

Digital Leaders Trends Briefings are intended to challenge and stimulate you, giving you an expert view of the key issues that are driving change in the digital landscape. The theme of the next event is the ’Age of Participation’ and we’re looking at trends that are visible now but that we expect to have a big impact in the next couple of years.

Please note with all Digital Leaders events we ask you to apply to attend. We do this to ensure all attendees are of Director level and above and that there is the right balance of client, agency and supply businesses. We do not allow overtly sales types or recruiters to attend Digital Leaders events.

Speakers:

JP Edwards -Executive Director, Futures at Manning Gottlieb OMD

Jean-Paul has been with Manning Gottlieb OMD over 12 years - his entire media career. He has been in the digital sector since 1997 when he found himself buying an online banner campaign whilst waiting for a computer network to be installed. The next 6 years involved riding the first dotcom rollercoaster and building the online offering from himself to a team of 15 people.

In 2003, Jean Paul started what was then a unique offering from a media agency, Media Futures, providing the agency’s clients with valuable insight into the impact of new technology on media and marketing. After a 2 year stint with OMD UK group he is back with the agency entirely focused on decoding the future for Manning Gottlieb OMD and its clients.

Mo Syed – Head of User experience at Amplience

How a scientific approach to design will form a pillar of the future processes of digital business

This talk will consider how ideas from the industrial revolution on using the scientific method within management can inform digital product design strategy today. We will explore how to capture and use data effectively to guide decision making processes and how using this approach allows you to make faster and more objective decisions that will change the way design generates value for your business.

Mo Syed is Head of User Experience at ecommerce merchandising platform vendor Amplience. He is a regular speaker on UX and ecommerce at a variety of industry fora including events held by Internet Retailing, The IMRG and E-Commerce UK.

Mo has been researching, and designing interactive experiences for a range of brands including M&S, Vodafone, Premier Inn, Barclaycard, Mercedes-Benz, Thomson Reuters and BP; agency, in-house and in startup land. He has a research background in Psychology and loves knowing what makes your customers tick.

Sarah Wood – COO and Founder at Unruly

How video is changing the future, now.

Video advertising is the fastest growing ad format worldwide and video sharing around the globe has grown 50x since 2006. In this interactive session where participants will get the opportunity to vote for the ads they want to see via Twitter, Unruly Co-founder and COO, Sarah Wood, will reveal the hottest trends for social video advertising in 2014.

Sarah Wood is co-founder and COO of marketing technology company, Unruly, where she ensures that the company delivers the most awesome social video campaigns on the planet. 

Sarah has been voted UK Female Entrepreneur of the Year by the Growing Business Awards, one of 15 Women to Watch in Tech by Inc. and one of 10 London-Based Entrepreneurs to Watch by Forbes. 

Sarah teaches the Screen Media and Cultures MPhil at the University of Cambridge and has been a member of Social Media Week’s Global Advisory Board since 2011.

Alan Mitchell - Strategy Director at Ctrl-Shift

Individuals are beginning to assert more control over how their data is collected, used and shared. When information becomes a tool in the hands of the individual, traditional notions of targeting and relevance become out-moded. What are tomorrow’smodels of digital marketing?

Ctrl-Shift’s mission is to transform the business of personal data by seizing the opportunities of ’the control shift’ - the shift from companies controlling information about customers to individuals controlling information about themselves. Alan has worked with a number of clients on this opportunity including Aimia, Consumer Futures, Department of Business Innovation & Skills midata project, GfK, RBS and Swift.

Before setting up Ctrl-Shift Alan spent 20 years researching, writing about and commenting on consumer, market and marketing trends: as editor of Marketing magazine, as marketing correspondent for The Times, as a contributor to the Financial Times and columnist for Marketing Week and Brand Strategy. In 1997 he wrote the Financial Times report Brand Strategies in the Information Age. In 2001 he wrote Right Side Up and 2005 The New Bottom Line, which introduced and fleshed out the concept of the control shift.

Niall Murphy - Founder & Chief Executive Officer - at EVRYTHNG

The Internet of everything

Niall is a technologist and serial-entrepreneur. Niall co-founded pan European WiFi network The Cloud in 2003, acquired by British Sky Broadcasting (a subsidiary of News Corporation) in 2011. He was also recently CEO of multi-platform gaming software firm Marmalade.

Niall founded one of the first ISPs in Africa in a joint venture with Sprint in 1994, later acquired by UUnet. He subsequently founded three digital media businesses in South Africa, he later sold. He also co-founded The Digital Thinking Network, a future scenario planning organisation based in Amsterdam.

Niall has authored and presented numerous papers around the world, including at TED. He was a co-author of the WiFi International Roaming Access Protocols framework in 2005, adopted by the IETF. Niall contributed as a policy adviser on telecoms in South Africa in the early 90s through an African National Congress (ANC) think tank.

Attendees Include

Managing Director

Adaptive Lab

Director of Digital Communications

Amnesty International

Digital Director Europe

Anthem WW

Head of UK and Nordics

AXA Investment Managers

VP Digital Marketing

Bespoke Offers

Head of Acquisition

Betfair

Digital Development Director

Bloomsbury Publishing Plc

Creative Director

Blue Baboon Design

Commercial Director

Blueleaf

Managing Director

Bmore Creative

Seniro Manager - Digital Content and Customer Experience

Boots Uk

Head Of Marketing

British Military Fitness

Managing Director

Broadbean Technology

BSI

BSI

Head Of Digital Marketing

BSNT

IT Director

Carbon Trust

Account Director

CDD Design

Managing Director

CDD Design

Director

Cerco Communications

Sales Director

Channelforge

CEO

Channelforge

Business Development Director

Cherry London

COO

Code Worldwide

CEO

Code Worldwide

Consultant

Consultant

Director

Content on Demand

Director

Digital Doughnut

Director

Digital Doughnut

Community Activist

Digital Doughnut

Director

Digital Doughnut

Director

Digital Doughnut

Founder

Digital Marketing Institute

Director

DNX

Managing Director

Emperor Design

Founder

Engine 6

Client Partner

Engine6

Head of Marketing

EuroFinance

MD, Global Strategic Development - Consumer

Experian

Future Women Marketing Director

Future Publishing

Marketing Director

Gingernut Media

Industry Head B2B

Google

Senior Industry Head, Mobile Manufacturers

Google

CEO

Gravity Thinking

Head Of Mobile

Greg Jarrett Consulting

Senior Consultant

Havas Media

Managing Director

Havas Media

Director of Business Optimisation

Hays

Marketing Director, EMEA

Hootsuite

Senior Manager, eCommerce Analytics

Hotels.com (Expedia)

E-Commerce Manager, BeNeDACH

IHG

Principal

Infosys Lodestone

Development Director And Company Owner

Intergrated Change

Global Digital and Innovation Lead

inVentiv Medical Communications

Marketing & Sales Director

Knowledge Insights

COO

Lebara Mobile

Owner/CEO

Lightbox Digital

Managing Director

Market Gravity

Managing Director

Marketwired Uk Ltd

Co-Founder and Director

Media Bounty

Managing Director

Media Run

Marketing Director

Microsoft

General Manager

Milkround

CEO

Net Communities Ltd

CEO

Netcel Ltd

Head of Digital Marketing

Network Rail

Client Services Director

New Brand Vision

Creative Director

New Brand Vision

Head of Digital

Newquest Specialist Media

Co-Founder, Animation Director & Producer

Nucco Brain Studio Ltd

Stratigic Account Manager

Oban Multilingual

Managing Director

Obidos Consulting

Head Of Digital

Oculus

Creative Director

Pancentric Digital

Head of Digital

Peer 1 Hosting

Digital Director

Peer 1 Hosting

International Account Director

PharmiWeb Solutions

Sales Director

PIMS-SCA Ltd

Director

Plug And Play Design

Stratergy Director

Pocket App Ltd

Mobile Specialist

Pocket App Ltd

Managing Director

Positive

Account Director

Quill

Managing Director

Reform

CEO

Sandell Production

Global Head Of Digital

Sightsavers

Digital Director

Silverbean

Director

Socialable Limited

Director

Sohnar Ltd

Managing Director

Sohnar Ltd

Director

Stradva

Managing Director

Streamcomm

Director

Synergist Express Ltd

Managing Director

Syzygy

Director

Table 19

Planning Director

Table 19

Managing Director

Table 19

Executive Creative Director

Table 19

Head of Organic Media

Team Spirit

CEO

Tech Dept

CEO & Co-Found

tech2brand

Head of Intranet & Social

Telefonica

Media Director

Teradata

Director of Consulting

Teradata

Group Head of Web Analytics

Tesco Stores Ltd

Client Services Director

The Big Group

Chairman

The Big Group

CEO

The Bio Agency

Head of User Experience

The Telegragh

Managing Director

Trackpal

Head of Market and Customer Insight - New Markets

TUI Travel PLC

Head of Internal Communications

Unum

CEO

Usability247

Digital Transformation Lead and Head of eBusiness

Virgin Atlantic

Founder & Owner

We Are Adam

Director

We Are Adam

Founding Partner

We Are Knit

MD

Whatusersdo

Director

Who’s Going

Previous Trends Briefing Attendees
 

Managing Director

3xScreen Media

Sales and Marketing Director

6 Degrees

Account Director

6 Degrees

Marketing

6 Degrees

Marketing

6 Degrees

Senior Director of Digital Marketing

Adobe

Marketing Director EMEA

Adobe

VP, EMEA

Adobe

CEO

Ambergreen

Director

Amjada

MD Europe AOL & VP International

AOL & The Huffington Post Media Group

Group Head

AOL & The Huffington Post Media Group

Digital Strategy Director

Aqueduct

Founder, CEO

Aqueduct

Digital Director

AXA

Head of Digital

Barratt Developments

Senior Vice President, eCommerce

BBC Worldwide

Head of Digital Marketing Transformation

BBC

Global Head, Digital and Social Media Marketing

BlackBerry

Commercial Director

Blueleaf

Managing Director

Brand Engage

Marketing Capability Director

BrandLearning

Digital Development Director

BrandLearning

Digital Publishing Director

Brandwidth

Director, Communications & Events

British Council for Offices

Senior Marketing Manager

BSkyB

Founder & Director

Cafecreate

Consumer Communications Manager

Cafédirect

Head of Sales and Marketing

Clink Hostels

Head of Market Intelligence

Daiichi-Sankyo

Marketing Director - Oral

DANONE

Marketing Manager - Oral

DANONE

Marketing Manager - Souvenaid

DANONE

Marketing Director OTC

DANONE

Head of Digital

DANONE

Head of Digital

DAS Legal Expenses Insuarance Company Ltd

Head of Enterprise Sales

DataXu

CEO

Decibel Technology

Senior Research & Insight Manager

Digital Cinema Media

Consultant

Digital Cinema Media

Head of Agency Sales

Digital Cinema Media

Head of Client Development

Digital Cinema Media

Senior Online Sponsorship Manager

Digital Cinema Media

Content and Community Director

Digital Doughnut

Co-Founder

Digital Giving Ltd

Co-Founder

Digital Giving Ltd

Head of Consulting

eCircle

Media Director

eCircle

Managing Director

Electric Dialog

Director of Web and Community, Europe

Electronic Arts Inc.

Company Director

Element 26 | Iron Box Films Holdings

Client Services Director

Emailvision

Partner Sales Director

Emailvision

Direct Sales Director

Emailvision

Managing Director

Emperor

Head of Marketing and Communications

Energy Saving Trust

Director of Product and Propositions

Experian Marketing Services

Head of Strategic Sales, Digital

Experian Marketing Services

Head of Business Development

Experian Marketing Services

Head of Client Services

Experian Marketing Services

Agency & New Channel Development Director

Experian Marketing Services

Head of Digital

Freedman International

Managing Director

FreeSat

Head of B2B

Google

Creative Director

Hutchhouse Ltd

Managing Director

Huthchouse Ltd

Digital Director

IG Group

EMEA Account Director

Infor

Marketing Director

Infor

Group Marketing Director

Inviqa Group

Head of Digital

IPA

Managing Director e-commerce

Johnston press plc

Managing Director

Kinura

Head of PR

Laithwaites Wine

Head of Digital Product Portfolio

Lloyds Banking Group

Commercial Director

M&C Saatchi Mobile

COO

Magicfuture.com

Marketing Director

Microsoft

Solutions Specialist

Microsoft Limited

Managing Director

Morph London

MD

Motherlode Media

Head of Communications

MS Society

Head of Digital

MS Society

Head of Savings

Nationwide

VP Sales

NeoMedia

Managing Director

New Media Angels

VP, Commercial Director

Nickelodeon

Head of Digital

Novartis, Wunderman

Director, Innovative Solutions

Ogilvy

Business Development Director

ORM London

Digital Director

PepsiCo

Global Head of SEO

Premier Farnell

Head of Marketing

Pure360

Managing Director

Qube Media

Head of Reprise Media UK & EMEA

Reprise Media

Search Director

Reprise Media

European Product Director

Rocket Fuel

MD, Europe

Rocket Fuel

Sales Manager

Rocket Fuel

EMEA Marketing Director

Rocket Fuel

Senior Vice President of Digital

Rocket Pictures

Head of Innovation

Rufus Leonard

SVP, Head of Marketing

s[edition]

Director - Enterprise Messaging

SAP UK Ltd

Director of Brand Strategy

Screentwist

Founder

Soicialble

Chief Strategy Officer

Somo Global

Head of Marketing

Southern Railway

Associate Director

Space Doctors

Chief Executive

Sponge

Co-Founder

Spring

Retail Lead

Star Technology Services

Vice President Marketing and Category UK&I

Starbucks

Strategic Accounts Director

TagMan

Sales Manager

TagMan

Head of Digital, Content & Planning

The Lexis Agency

Head of Digital, Content & Planning

The Lexis Agency

Digital Director

The Purple Agency

Managing Director

This is Open

Sr Client Relationship Manager

tictoc

Managing Director

TMP Magnet

Head of Digital

TMP Worldwide

Founder & Managing Director

Trackpal

CEO

TranslateMedia

Head of Business Development

TSL Digital Ltd

Group Sales Director

unanimis

Group Sales Director

unanimis

European CFO & UK MD

ValueClick

Co-Founder, CEO

Ve Interactive

Co-Founder, Communications Director

Ve Interactive

Producer

Vermillion Films

Partner

We Are Atmosphere

Partner

We Are Atmosphere

CEO

Weapon7

Head of Marketing and New Media

Webfusion Ltd

Head of Marketing and New Media

Webfusion Ltd

Managing Director

WunderRoot

CMO - Pizza Hut

Yum! Brands

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