Join us for our legendary community meet-up at Zigfrid Von Underbelly, 11 Hoxton Square.
Doors open 6.30pm - late.
Our meet-ups have been going for over five years and pull together a great cross section of London's digital people, from clientside and agency digital leaders to people just starting out in digital marketing. There is always great content, but the evenings are about a lot more than just standing listening.
Come along and meet people, hear great ideas and socialise in one of the oldest and best established meet-ups in the London.
Agenda
6.30PM - DOORS OPEN
7.30PM - 8.00PM - Simon Bennett,Content and Communications Manager, Sitecore, Presentation:What can marketers learn from fairy-tales?
Fairy-tales are great examples of legendary story-telling. Using these tales, we now ask – what would have changed if these characters were living in today's digital world? Would the story be radically different, would Red Riding Hood's granny still have been eaten by the wolf? What can marketers learn from the changes that digital is having on brand story-telling – and will your brand live digitally ever after?
8.30PM - 9.00PM - Keith Phillips, Commercial director - EyeSee:
In today's content rich environment understanding user preference and engagement can be key to qualifying marcoms performance measures. How does web-site layout allow content and advertising to work in harmony? Do the words you share online encourage readers to read it? How do grocers encourage you to buy more? What makes a perfect advert? If you ask consumers a question will they tell youthe truth?
Conventionally research can be expensive and difficult in global markets, though there are a number of new techniques on the block.KeithPhillips, Director of a Belgium company EyeSee, will be sharing his view on some of the latest and exposing how to gain insight by using home computers and webcams to see what people look at. He'll also explain how he measures if that product placed You Tube video really is so hilarious that it'll go viral.
Keith is a familiar face in research circles having worked with numerous global agencies using tech-based solutions to help large manufacturers and retailers to understand shoppers and to sell more products. He has also helped launch a number of start ups in the Europe andbrings vast experience of a range of tech based research techniques as well as exposure to web design, UX and shopper marketing.
9.00PM - CLOSE - Drinks and networking
Don't forget to bring business cards to hand out to the great people you will meet and add to our prize draw for a bottle of bubbly.