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San Francisco Social - Digital B2B Marketing

Learn how to identify which potential and existing accounts are visiting your digital properties, provide the most relevant content for them and gain much improved real time insights into which of your products and services are in demand. In this session we will look at the way tools like Demandbase can provide important attributes about your visitors and how organizations use that data real time and in combination with traditional web analytics to better target accounts, increase relevance for

Digital Doughnut San Francisco Social

15th Oct, 2013

The Parlor 2801 Leavenworth Street, San Francisco, Ca 94133

Starts 6.30pm

This will be the 5th San Francisco digital social run by Digital Doughnut. It's rapidly becoming an essential meeting point on the San Francisco digital scene. Great people, great opportunities and intersting speakers all make for a fantastic evening. So come along, meet people and socialise!

The content
Description: Learn how to identifywhich potential and existing accountsare visitingyour digital properties, provide the most relevant content for them and gain much improved real time insights into which of your products and services are in demand.

In this session we will look at the way tools like Demandbase can provide important attributes about your visitors and how organizations use that data real time and in combination with traditional web analytics to better target accounts, increase relevance for customers and grow revenue for the organization.

Bio: Magan Arthur is focused on building and leading teams thru the end-to-end design and execution of innovative digital, social and mobile programs that seek to cut operational cost and introduce engagement capabilities that truly impact the ability to relate to customers, employees and partners in more meaningful ways. He has shaped engagement strategy and programs for consumer brands like P&G, Adidas and Tory Burch as well as for B2B companies like Boeing, Xilinx and Ingram Digital.

The timing

Networking 6.30 pm

Speaker7.00 pm

Networking 7.30 pm

We're looking forward to seeing you for what should be a great digital night.

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