This one day event looks at the three stages of ideas - where they come from, how they are turned into reality, and the impact they have.
In short, snappy sessions (20 min presentations, a bit like a Ted Talk), speakers from a wide variety of businesses and backgrounds will talk about what has inspired them, the problems they faced bringing their ideas to life, and the effect their ideas had on their businesses.
Alongside this we'll also be hearing from experts on how businesses can be better at both creativity and execution, so you'll leave the event feeling inspired and ready to put your ideas into action.
Tickets are sold in tranches escalating in price as each tranche runs out, secure your's before the price increases!
If you have any questions or would like to make a group booking please contact John Horsley on 07949 050711
You will hear brilliant speakers from a variety of backgrounds providing punchy, thought provoking presentations in a similar style to a TED talk.
Register now for Inspiration 2015
Speakers
Brian Cannon
Founder
Microdot
Brian Cannonis aBritishgraphic designer,art director,photographer,band managerandmusic video director.He is best known for his Microdot graphic design company and its work in the 1990s, which created thealbum coverforOasis' record breaking debut album,Definitely Maybe, in 1994.
Two of Cannon'srecord sleevedesigns—Definitely Maybeand "This Is Music" featured inQmagazine's "The Hundred Best Record Covers Of All Time" list published in 2001.He is noted for "his grandiose, ridiculously time-consuming (photo) shoots"and has produced a number of record sleeves forUK number one albums, includingUrban Hymns(The Verve) and1977(Ash), along with two further Oasis albums—(What's The Story) Morning Glory?andBe Here Now.
He has also designed record sleeves forRuthless Rap Assassins,SuedeandSuper Furry Animalsand is the formermanagerof the now-defunctScottishexperimental rockgroup,The Beta Band.
He is currently celebrating 23 years since the establishment of Microdot and alongside his work for the music industry & corporate sectors regularly lectures at British universities.
Cannon was given The Lifetime Achievement Award by the global Annual Design Awards in November 2011.
Urvi Bhandari
Innovation Director, Lifestyle Industries
AT&T
Urvi is a transformational brand leader with the mindset to see the future of how we live, work and play is shifting. 15 years of global experience maximizing profit margins, delivering cost-cutting process improvements, and achieving business growth objectives for multi-billion dollar corporations through brand innovation, development and management.
Matthew Patten
CEO
The Mayor's Fund For London
MatthewPattenis Chief Executive of the Mayor's Fund for London, whose charitable mission is to give disadvantaged young Londoners the skills and opportunities to get a decent job and escape the threat of poverty.
Previous positions include Chief Executive, M&C Saatchi Sponsorship; Deputy Chairman, SP Holdings PLC; and Director of Communications for Clubs for Young People, working with over 400,000 disadvantaged young people.
Matthew is a Trustee of St John Ambulance and London Funders. He was also a Trustee of The Sunday Times Oxford Literary Festival and Non-Executive Director of the Lord Mayor of London's Appeal in 2008/9. He is also a District Councillor for Tendring District Council in Essex.
David Marks MBE FRSA RIBA
Managing Director
Marks Barfield
Joint Managing Director with Julia Barfield of Marks Barfield Architects.David is an architect with a commitment to innovation and excellence combined with apassionate belief that well-designed buildings and structures brings vitality and enjoymentinto people's lives. His approach is underpinned by a focus on quality - of people andprocesses - at every stage of a project from concept to delivery. He enjoys turning complexand challenging briefs into solutions that reflect a sophisticated simplicity. His love of naturalform and zeal for innovation is a strong influence on his design approach.
David and Julia founded the London Eye Company and remained directors andshareholders until they sold their stake in 2006. As Managing Director of the company,David led the team that secured the partners and funding that made the London Eye areality. The London Eye has become the most popular attraction in the UK and is recognisedas a new symbol of London and the UK.
David was made MBE in the Queen's New Year Honours List 2000; received the PrincePhilip Designers Prize Special Commendation for Outstanding Achievement in Design forBusiness and Society 2000; the Faculty of Building Trophy for Outstanding Work in the Fieldof Construction 2001; and Pride of Britain Award for Innovation 2001.
CEO
Possible
Justin is the UK CEO of POSSIBLE, WPP Digital's largest global digital agency and the current Chair of the British Interactive Media Association.A University of Manchester Drama graduate who majored in Computers and Theatre, Justin's early career included creative roles with BBC Films, Universal Music and United News and Media.
He now spends his time running an agencygeared up to harnessdigital's power to change the world in transformational and measurable waysworking with global clients like AEGON, BP, Canon, Procter & Gamble, Richemont and Visa.
He is proud to be a member of the Digital Advisory Board of The British Museum and has recently been working with the British Government as a Digital Capabilities Reviewer.In May 2012 Wired Magazine listed Justin in its Top 100 survey of Britain's top digital power-brokers. In June 2013 Econsultancy ranked him the second most influential person in UK digital - which means that he really must try harder.
Nils Anden
CMO
Unibet
Nils has been working in the Gambling industry since 2006 when he first joined Unibet. During his seven years at Unibet he's held numerous roles, starting with market expansions and then moving on to becoming Head of Poker in 2007. Since 2009 Nils has been responsible for the core markets which stands for the majority of Unibet revenues, for the last 2 years he's extended his role to Chief Marketing Officer with the full responsibility of the Unibet brand including brand building, marketing and sales activities/optimisation and P&L management.
Eva Pascoe
Chairman
Cybersalon
Eva Pascoe co-founded Cyberia Internet Café, the world's ?rst internet café, in1994. She was Managing Director of the ?rst e-commerce fashion website in Europe(MD of Zoom, the joint venture between Daily Mail and Arcadia Plc, Director1997-2005). She pioneered the early e-payment and e-commerce fashionsolutions in UK, and the back-end and warehousing for Topshop, Dorothy Perkins,Burton, Topman, Miss Selfridge, Warehouse, Principles, Evans, Racing Green andHawkshead. She developed the world's ?rst mobile retail for fashion using WAPplatforms for Topshop.
She is currently consulting for Retail Futures for The Retail Practice – a multichannelretail and technology consultancy, and is also advising start-ups in the area ofmobile payment parking, Big Data, cloud computing solutions, online productsscalability and social media fashion marketing (RAAK Media).She co-founded non-pro?t digital think-tank CyberSalon.org in 1997, and iscurrently the chairman.
Patrick Younge
Chief Creative Officer
BBC Television Production
Pat Younge is currently Chief Creative OfficerofBBCTelevisionProduction, the world's largest TV content creation business. Withover3,000programmemakersin comedy, entertainment, factual and drama across the UK, BBC Production's revenues exceed£350M for productions which include Strictly Come Dancing,DrWho, Top Gear, Frozen Planet,EastEnders, Luther,MrsBrown's Boys, Miranda, The Call CentreandCountryfile.
Younge was previously President/General Manager of Travel Channel Media(USA), a cable network in over 95M homes and the creator of shows like‘Man v Food'and‘AnthonyBourdain– No Reservations' as well as digital initiatives likeTravel Channel Academy and Travel Channel Go.
In July 2013 Younge announced his resignation from the BBC to establish his own consultancy, launching in early 2014.
Eileen Brown
CEO
Amastra
EileenBrownis Chair of Women In Technology and CEO of Amastra, Contributing Editor at ZDNet and author of Working The Crowd: Social Media Marketing for Business, now in its second edition.
Eileenworks across the globe with companies to break down organisational silos and democratises data. She creates, guidelines and policies, improves online branding and perception about your brand. She delivers effective and workable crisis management plans and engagement frameworks.
Antony Mayfield
Founding Partner
Brilliant Noise
In 2006 Antony founded the content and social media teams at Spannerworks/iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. Prior to iCrossing,Antonyspent a decade in journalism and corporate communications, most recently as a director in the Bell Pottinger Group.
He is the author of the best-selling book on how to manage personal reputation online, Me and My Web Shadow, which has been published in several countries by A&C Black/Bloomsbury. He has also written a number of e-books, the most well-known of which, “What is Social Media?” has been downloaded tens of thousands of times, placed on reading lists for top business schools and translated into Chinese.
A regular public speaker on issues around the web, business and media,Antonygives commentary both on his own blog and in mainstream media, from industry titles like Reputation Online to the Wall Street Journal.
Antony regulary talks for executives at marketing leading companies including GlaxoSmithKline, Coca-Cola, Google, VF Corporation, Bloomsbury/A&C Black, LloydsTSB and Turner Broadcasting.
Tom Ollerton
Marketing Director
We Are Social
Tom's career in digital has taken him from mobile marketing through digital and finally found him in his natural home in social media at global agency We Are Social. A strong and respected digital all-rounder, Tom drives marketing at the agency which counts brands such as adidas, Heinz, Unilever, Heineken, Hunter, eBay, Jaguar, Intel, Moët & Chandon & Expedia among its clients.
Andy Hinder
CEO
STEEL
Andy is an owner of Top 100 digital agency STEEL whos client includeAOL, TalkTalk, Ladbrokes, Greggs, Lastminute.com and Brother's Drinks. He's anaward winning digital strategist having recently won;Digital Impact Awards 2012 - Gold and Silver,DADI Award 2012,Shortlisted for Marketing Week Engage Awards 2013,Shortlisted for MOMA Award 2013,Shortlisted for the Digi Awards 2013 and wasDADI Awards Finalist 2013.
Dave Birss
Founder
Additive
Dave Birss is a creative consultant and educator. He's the founder ofAdditive (getadditive.com) where he works with agencies and brands tohelp them increase their creativity and use technology moreeffectively. He's the author of 'A User Guide to the Creative Mind'and can often be found speaking at conferences all over the world.
Dave was formerly Creative Director of both Poke and MRM Worldwide, Digital Creative Head at Ogilvy One and as well as running his own business Additive is Contributing Editor of The Drum.
Ian MacArthur
Founding Director
Once We Were
Ian is Founder of Once We Were, a creative strategy agency that helpsorganisations transform and find better ways to connect with the customer oftomorrow.
He solves interesting problems for his clients who include Bausch + Lomb,RSPCA, Pernod Ricard, Kidney Research UK and D&AD.
Over the past 21 years Ian has held a variety of challenging creative rolesboth agency and client side. Before founding Once We Were two years ago,he was CMO for the NSPCC and ChildLine leading the FULL STOP campaignand expansion of digital services.
Ian has been lucky enough to receive a host of awards and recognition forhis innovative work, including several Grand Prix, the Guardian's future 50 inMedia and 2013's BIMA Digital Hot 100.
Paul Doleman
CEO
iCrossing
PaulDolemanbrings more than 20 years of executive, technology and international management experience gained in the U.S. and Europe to his role as chief executive officer of iCrossing United Kingdom. In his role,Paulis responsible for the U.K. agency's long term growth and development.
Formerly,Paulserved as chief technology officer for iCrossing U.K., where he led the development of innovative brand monitoring and mapping technology. During his time with iCrossing,Paulhas used the agency's innovative toolset to help develop marketing strategies for major brands, including Chelsea Football Club, Marks and Spencer, Heathrow and Barclays.
Paulco-chairs SEMPO UK, is a member of the WiredSussex Board and is an advisor to SEEDA. He has a degree in computer science from Manchester University and a Masters in Business Management from University of Salford.Paullives with his wife and family in Kent.
Agenda
9.00 Mike Nutley Intro
9.15 Dave Birss -Collecting Dots
Everyone likes shortcuts. Wouldn't it be nice if you could go away with a pocketful of techniques that you can apply to any problem to come up with an amazing solution? That's not what this talk is about. It's about what happens between your creative sessions. It's about the stuff that feeds your mind, makes it more powerful and gives you the ammunition to come up with fresh and disruptive ideas.
9.40 Eva Pascoe - How to liberate your inner entrepreneur or mindgymnastics for the winners
Starting-up and going solo are quite scary moments and leaving behind the mothership of a big, safe although boring company is not for the faint-hearted. However, there are ways to cross the Rubicon and build a small empire justleft of Tatooine or at least in East Shoreditch. This session will discuss the tips on how to spot an opportunity, and then to manage the transition from your 'old self' to the new entrepreneurial higher form ofbeing while staying sane and still walking the dog to the park on daily basis.
10.05 Paul Doleman
10.30 David Marks A Personal View of Creative Process
10.55 Break
11.20 Tom Ollerton
11.45 Matthew Patten -Time For Time Travel
Inspirational thoughts are 10-a-penny. Scientists estimate that the average person has between 40,000 and 70,000 thoughts every day. In the time it takes you to read this sentence, 350 million thoughts will have been born, lived and died in Britain. Every moment of human existence has been littered with millions of inspirational thoughts that failed to see the light of day.
In a world where thoughts and ideas are so cheap, there are three universal laws that govern inspiration.The first and most important law is that people are inspirational, ideas are not. The second (and most boring) is that implementation may be a dull word, but it's the ether that brings inspiration to life. And the third law is that intended inspiration cannot exist without time travel.
12.10 Andy Hinder -Is Creative Creating?
For an advertising industry that has relied for so long on creative output dictated by channel thinking, we are finally breaking out of the creative silo and stepping in to a collaborative world where creativity isn't defined by labels, titles, or processes, but by challenges to the way we solve problems creatively.
I will look at how we define creativity in a digitally democratic world, not forgetting where Ogilvy left us, but looking at where he'd look to take us if he were here today.
12.35 Urvi Bhandari -Innovation from within and collaboration
This session will look at collaboration both within the corporation and externally with the startup community.
The organization I run is like a startup within the corporation. We have a large solution set and we have a brand name. However strategy, target market, sales, marketing, and funding had to be created or found. It is a still a work in progress but the creation and execution of the group has been very similar to most startups.At the same time, AT&T is constantly looking at solution providers within the technology space. We actively seek out the partners in the market that have the capabilities we need.For a large corporate, working with smaller partners shows the importance of making sure we stay innovative through collaboration.
13.00 Lunch
14.00 Ian MacArthur -The Four Horsemen of Creative Mediocrity
With over 10,000 creative projects under his belt, Ian confronts and smashes the four concepts preventing you from being amazing.
14.25 Justin Cooke -A technique for producing ideas (2012 Remix)
In 1939 one of America's first and finest Ad Men, James Webb Young published a lucid and seminal book outlining the five essential steps for a productive creative process. Like all good things, so much of what he said then remains true today. In fact with the advent of the computer network, the mobile phone and social media in the preceding years Justin Cooke will talk about why he believes Young's techniques are more relevant, powerful and potent now than ever before.
14.50 Eileen Brown -Why content marketing kills inspiration
We know that great content is critical to demand generation and success but our desire to automate as much as we can often overrides the production of quality content. We spend our time curating to sort the content wheat from chaff but instead produce another flood of uninspiring content for our readers to consume.
Ask for forgiveness – not permission - and innovate your content strategy. Know the challenges your readers face with the Bacn deluge - which does not tickle their taste buds at all.
15.15 Brian Cannon -Definitely Maybe
Brian Cannon explains the ideas, inspirations and the inside stories behind some of the most icon record cover designs of the 90's.
15.40 Break
16.00 Antony Mayfield -Thinking with digital: Ideas, tools and leadership
In parallel with the explosion of tools for creativity in digital we are learning more about how the human brain works. Connecting insights from both of these fields, how can we think more deeply about thinking and ensure we are developing the tools, culture and leadership to make the most of these as individuals, in our teams and our organisations?
16.25 Nils Anden -Marketing innovation – Building a brand in the new media world
16.50 Patrick Younge -The Inspirational Amateur
The digital revolution is destroying most barriers to entry in media and marketing, and enabling all kinds of new entrants into the marketplace for ideas and content. Simply throwing open the doors for all comers doesn't guarantee quality - anyone sifted through the hundred hours of content uploaded to Youtube every minute? So how do you engage the crowd, introduce a bias towards quality and create value?
17.15 Mike Nutley -Summary & Wind Up
Who's Attending?
Innovation Consultant, Promise Communispace
Partner, Once We Were
Partner, Once We Were
Head of Organic Media, Teamspirit
Senior Market Development Manager, OpenMarket
Group Strategy & Marketing Director, 6 Degrees Group
Senior Producer, Brand Republic
Marketing Manager - Enterprise, News UK
Director of Enterprise, News UK
Organisation Development Director, News UK
Head of Innovation, BITE
Founder, Superhuman Limited
Joint Head of Strategy, Mother
Chief Creative Officer, Ideas Vault Ltd
CEO, upsale
Director, DekoRatio
Managing Director, Lemberg Solutions
Head Of Creative Technology, WCRS
Social Media & Content Marketing Consultant, N21 Ltd
Client Services Director, N21 Ltd
Managing Consultant, Capgemini
Head of Creative Technology, WCRS
General Manager UK&I, HP CDS
ECD, dnx
Insight & Strategy Director, Leapfrogg Ltd
Marketing Manager, Vocational, Pearson
MD, Topspin Digital
CEO, exposure
Strategist, Handpicked Media
MD, Handpicked Media
Industry Manager, B2B, Google
Senior Producer, BBC
Associate, Charles Russell
Partner, Charles Russell
CEO, Tangent SNowball
Development Manager, Diabetes UK
Sr.Director, Digital platforms and Services, Cognizant
Partner Marketing Director, Genesys
VP UKI & Africa, Genesys
Manager Director Europe, rocketfuel
Director, Tap4Offers.co.uk
Marketing Manager UK, Rheinzink
Head of Business Development, Victim Support
Director, Clarity PR Ltd
Deputy Head of Brand, National Savings and Investments
Head of Account Management, Affectv
Head of Mobile, OgilvyOne
General Manager, McCann
Principal Events Manager, Which?
Head of Business Development & Innovation, Deutsche Telekom UK Limited
HR Consultant, RBS
Group Marketing & Investment Director, Stanley Gibbons Group PLC
Director, The Richmond Marketing Consultancy Limited
Digital Marketing Executive, Sitecore
Marketing Director, Sitecore
Content & Communications Manager, Sitecore
Field Marketing Manager, Sitecore
Marketing & Demand Generation , Sitecore
Director, Evao
Chief Creative Officer,Think IPM Ltd
Founder/MD,Frankly Consult
Director, GSL Performance
CEO, Russia Direct
Engineering Manager, Centrica Energy
Head of Channels and Power Communications, Centrica Energy
Project Engineer, Centrica Energy
CEO,MEDIA-SATURN Hellas S.A.
Marketing Director,MEDIA-SATURN Hellas S.A.
Director of Ideation, Moo.com
Senior Account Director, eMarketer Inc
Executive Director, Aldersgate Group
Director, Internal Communications & Online,London Stock Exchange Group
Account Director, Synergy
Account Director, Synergy
MD, Ogilvy Digitalhealth
MD, Ogilvy Healthworld
Global Strategy Director,Ogilvy Healthworld
Marketing Manager, Nokia
Senior Manager Of Smart Devices Insights, Nokia
Senior Manager Of Consumer Understanding, Nokia
Director Of Smart Devices Insights, Nokia
Manager, DAS Group
Executive Creative Director, MEC
Creative Manager, MEC Global
Creative Manager, MEC Global
Ideas Director, MEC Global
Marketing Director, Wallacespace
Marketing Manager, Wallacespace
Creative, ODD
Director of Product, Snupps
Head of Marketing, Snupps
Junior Desgner, Meningitis Trust
Digital Content Editor, Meningitis Trust
CEO, MyClubFinances.com
Founder, Sparkol
VP/Strategy Director, avakon+
Head of Digital Business Technology, Capgemini
Senior Strategist, BLOOM Social Business
MD, Acuity PR
CEO, Netcel
Agency Principal, unity*dc
Managing Director, Element 26 Ltd
Business Development Director, Capgemini UK
Managing Director, Ideal
CEO, Childrensalon
Digital Executive, Childrensalon
Digital & Brand Director, Childrensalon
Business Development Director, Newscred
Director, Theia Technology
Head of Vocational Marketing, Pearson
Founder, Kinectricity
Head of Market Development, BLP
Marketing Director, BLP
General Manager, Clink
Director, Brands & Agencies, Outbrain UK
Director, Brands and Agencies, Outbrain UK
Client Services Director, Made Media Ltd
VP Marketing, Limelight
Head of Fundraising Strategy & Resources, Diabetes UK
Snr Director, oracle
Senior Manager Mobile Strategy, Visa Europe
Creative Director, Bright Blue Day
Head of Digital, KISS Digital
CEO, KISS Communications
Senior Product Manager, Trader Media Group
Account Director, Building Blocks
Learning & Performance Consultant, BP International
Director, Jollywise Media Ltd
Director, Jollywise Media Ltd
Managing Director, Music, The Walt Disney Company
Start-Ups Business Development Achiever & Fund Rai, Microsoft Accelerator.
Exec VP, EMEA & APAC, Econsultancy
CEO, MyFamilyClub Ltd
sales exec, Neolane
Marketing Manager, Berg Kaprow Lewis LLP
Digital Marketing, Genworth
Managing Director, B2C Division, The LateRooms Group
Global Brands Director, B2C Division, The LateRooms Group
COO, All Global
Consultant, TMI
Group Account Director, Nitro Digital
marketing website manager, benenden
Ecommerce and Digital Marketing Specialist, N/A
GM, the big group
Senior Designer, ESE Designs
Literature Manager, Legal & General
Director, PwC
Owner, Gravity
Creative Director, Jumpstart Interactive
Director, Jumpstart Interactive
Sales Director, CACI
self employed, Lorenzo Belli
MD, Obidos Consulting
Head of Marketing, All Global
Senior Manager, Web Marketing Innovation, IBM
Business Analyst, Valueclick Europe
European CFO, Valueclick Europe
Sales & Marketing Director, Triteq
Managing Director, Lab Lateral Ltd
Director, Lab Lateral Ltd
Founder/Director, DrewFrank Limited
Relationship Manager, Catch22
Head of Marketing, Catch22
Senior Project Manager, Freelance
Executive Coach and Consultant, Alison Down Executive Coaching
Director, pwpark.com
Map to venue, many thanks to Enabled City Ltd.