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Digital Doughnut's April Meet Up

Marketing isn't just about generating sales, in order to generate long-term interactions with customers marketing must be underwritten by creating trust and reputation for your brand. Two brilliant speakers will look at how to do this.

Building trust and reputation in marketing

April 30th 2013, Zigfrid Von Underbelly, 11 Hoxton Sq, London

Doors open 6.30pm

The content

We've two brilliant speakers on the subject of building trust and reputation in marketing. Joe Edwards from BrandEngage will talk about how to be unforgettable in both our campaigns and in our personal brand management and Ben Salmon will look at how the role of context and how important that is in underwriting good relationships.

Timings

6.30 pm - Doors Open
7.00 pm - Joe Edwards -be unFORGETTABLE

An inspirational 20 plus minutes fromJoe, who discusses why we all need to work harder at "unforgettable" in our marketing worlds. He'll provide tips and insights about how to be remembered in our careers and our campaigns.

7.30 pm Networking

7.45 pm Ben Salmon - Context is the basis of trust

Three pillars of marketing are context, eligibility, appropriateness and relevancy - it's not just about generating sales. These pillars together produce desireable outcomes, it comes down to understanding customers, how we build trust and how we deliver it.

8.15 pm Networking

The fun

As ever the night will be as much about networking as the content. Come and listen, have fun and meet fantatstic people.

About Joe Edwards

JoeEdwards is a Digital and Social Marketing Strategic Planner, he began his career as long before the words Digital and Social became the buzz words they now. In 2001 he founded a Web and Digital Agency and after successes with Universal and Orange he decided it was time to move into the realms of Marketing. Over the yearsJoehas worked both client side and agency, working with Startups to Large Enterprise organisations in both B2B and B2C environments.

About Ben Salmon

Ben is an international marketing technology industry expert and partner at Transcend360 Consulting. He has over 15 years' experience in the marketing technology and agency space, helping define leading consumer marketing strategies, to enable organizations to maximize the value from their existing marketing investments, using rich insight underpinned by data.

Ben specialises in how technology and data can deliver creative solutions for organisations to give them a unique competitive edge in the marketplace. His strategic and creative ideation on marketing solutions means organisations realise a rapid ROI, by focusing on achievable projects for short-term gain, whilst delivering a sustainable longer term strategy.

 

Ben previously held global roles with Pitney Bowes Software, Portrait Software, RAPP, DDB, smartFOCUS, Unica and Chordiant /Prime Response with in depth knowledge in the area of marketing technology strategy and how this can be leveraged through Marketing Automation, Multi-channel Campaign Management, Marketing Analytics, Real-time Decisioning and Database Marketing.

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