Join us on Tuesday the 29th of October from 6.30pm at Zigfrid Von Underbelly, 11 Hoxton Squarefor a fun, informative and free of charge evening event that explores the theme of getting peoples attention.
THANKS TO OUR FRIENDS AT VISUALISEYOU WILL HAVE THE CHANCE TO TRY OUT VIRTUAL REALITY HEADSETS
We all know about the noise that surrounds marketing communication these days. Perhaps, as marketers, it's one of the biggest challenges that must be overcome to provide effective outcomes in campaigns. Understanding how to get people's attention and how to drive engagement is a key part of cutting through the noise.
6.30pm -Doors open
7.00pm - Joshua Rex:Why I hate advertising
7.30pm - Rowan Heasley: Six Seconds
8.00PM - Henry Stuart, The Immersive Content 'Revolution' - How to use virtual reality for marketing and not suck
Henry Stuart, co-founder of Visualise will talk about their use of innovative 360 degree photography and video for tablet, mobile and online. With a focus on cutting edge new Virtual Reality headsets that allows users to experience content like they were actually there. Visualise has worked with brands such as the BBC, Times, London 2012, Getty Images, Fiat and many more.Experience for yourself the world famous head sets and demo the Oculus Rift on the night.
8.30pm Until close - Networking
Remember to bring your business cards to exchange with the brilliant people you will meet and to enter into our Champagne prize draw.
Rowan started Naked Penguin Boy in 2001 (just after the dot com crash) with two partners after spotting a gap in the market for creative & engaging digital marketing.He has since focused on building Naked Penguin Boy into an established creative digital agency providing a wide spectrum of digital services from design and build, to online marketing and mobile.Rowan believes that Idea technology is the basis of forming any plan to promote a brand and while the thinking should be creative, unique or “out there” this must be balanced by practical & economical achievement of business objectives.
Joshua Rex has over 18 years experience in brand strategy, media and communications planning. After completing a Bachelor of Business Degree from the University of Technology in Sydney, he joined Interbrand, a leading brand consultancy, where he became the youngest appointed board member.
A proud Aussie, in 2000, Joshua moved to London, initially working as Head of Brand Strategy at Razorfish before moving on to senior Strategic Planning roles at Carat International then Head of Communications planning EMEA at MEC.
In 2008, Joshua founded This Is Open, which has now become Open Media Technologies.
Henry Stuart has been producing immersive, interactive, content since 2006. He has covered some of the worlds top events, including Wimbledon, the Ashes, the Royal Wedding, the Ryder Cup and much more. In 2012 he was the first ever dedicated 360 photographer to shoot the entire Olympic games. Henry founded Visualise to provide premium immersive content and technology to the digital industry as a whole, moving in to the retail, motoring, music and tourism sectors. In recent months Visualise has been tweeted by Stephen Fry, profiled in the Huffington Post, featured as a lead story by Nikon and are now the go to agency for companies looking to provide engaging interactive content.