Full of tea, ideas and even more tea. After three years of studying History at University, the appeal of becoming a teacher deflated faster than a popped balloon for Zara. This resulted in a soul-searching kind of job hunt which landed her in the role of a copywriter. Over her career, she has dabbled in content, social media and even PPC. Now she specialises in quality content that provides value for the reader, while also bringing value from an SEO point of view.