Manu Mathew is the co-founder and chief executive officer of Visual IQ, a Nielsen company. He is responsible for directing the company’s growth by expanding its client base to include Fortune 500 and Internet 1000 advertisers that face performance and optimization challenges inherent in multi-channel marketing. He is also responsible for expanding the capabilities of the company’s IQ Intelligence Suite of leading edge cross channel marketing attribution software products that help brands and agencies recognize opportunities for optimization hidden in their marketing performance data.
Prior to co-founding Visual IQ, Manu served as the managing director of Carat Fusion's Boston office where he managed the agency’s national CRM practice and helped triple the revenue and profitability of that office in three years. Before joining Carat, he served as chief operating officer at Vizium, a digital marketing services agency. He helped grow Vizium from initial inception in 1999 to the sale of the firm to Carat in 2002.
An accomplished author, Manu has written articles for publications such as Forbes, Direct Marketing News, iMedia Connection and others, and has spoken at industry events for organizations such as the iMedia Summits, OMMA and ad:tech. He also sits on the Public Policy Council of the Internet Advertising Bureau (IAB).