A recognized thought leader in data analytics and modeling, Hew leads TVSquared’s technology development and roadmap. Hew has spent the majority of his career finding new and innovative ways of making data analytics transformative for businesses that span industries.
As Principal Analyst and Head of IT Analytics at Sumerian, Hew was responsible for optimization modeling and analysis for big-name financial and retail clients across the globe. He was also the CTO and Head of IT analytics for Registers of Scotland, a department within the Scottish government that maintains records related to land, property, and other legal documents.
TVSquared is the global leader in cross-platform TV ad measurement. Our ADvantage platform empowers thousands of advertisers in more than 75 countries to inform TV media strategies and drive business growth. We measure reach, attribution and outcomes, and help identify the right audience. TVSquared measures TV how people watch it – across screens and platforms. Learn more at www.tvsquared.com.