Tim Carter is a Business Director at smp, an award-winning shopper marketing agency specialising in multi-discipline creative solutions that influence shopper behaviour. As an expert at leveraging consumer insight to get brands into the baskets of shoppers, Tim is particularly interested in how technology over the next 10 years will transform the shopper journey, leading into a connected, phygital world. Prior to joining smp, Tim was at Browne International (now Steris), driving business development and marketing strategy for Latin America, Spain and Eastern Europe.