I joined Sublime Skinz in May 2017 with 20 years’ experience in international internet environments and specialisms in ad tech, search, start-up creations, and turnaround management in e-commerce. In my role as EMEA MD at Sublime Skinz, I am instrumental in meeting growing demand in the region, forming strategic partnerships, and promoting the adoption of new impacting and non-intrusive ad solutions and technologies. One of my main missions is to drive future developments in key European markets such as Spain, Italy, and Germany. I was previously EMEA MD at OpenX, responsible for accelerating adoption of the advertising platform throughout the EMEA region. Prior to this, my extensive experience in the ad tech industry has included high-profile roles at Tradedoubler, where I advanced the scale, profitability, and reputation of the company, and Yahoo!, where I led on multiple sizeable European projects.