Vidisha is CEO of state-of-the-art market research company Streetbees. Prior to her position as CEO, Vidisha spent almost seven years working her way up from Research Director to Chief Client Officer. Previously Vidisha worked as Associate Director at YouGov. Having worked in market research for almost 20 years, Vidisha has a wealth of experience working with both more traditional methods, and the new technology that Streetbees use, and can share her opinion on the benefits of using AI in market research.