A marketing enthusiast with over 12 years of international experience in media planning and buying, predominantly focused on the digital space. My passion is developing media strategies that amplify a brand's message in a way that will connect and resonate with its ideal client, customer, or audience. I take particular interest in analysing the way people interact with media channels, and more importantly, the content that brands put out on those channels. I've worked across a number of sectors including, but not limited to: FMCG, Food & Beverage, Hospitality, Retail, Luxury, Travel, and Higher Education. Working with each of these clients has taught me how to specifically connect with their community through tactical advertising. I create strategies that nurture customers through to conversion. Each stage is strategically designed, planned, and delivered on multiple online and offline media channels. I specifically create tailored messaging and content designed using behavioural concepts to engage with the appropriate audiences.