Chris Christodoulou joined Saddington Baynes in 1994 as a digital retoucher. Now, over 20 years later, Chris is the CEO and driving force behind company growth. He pushed Saddington Baynes to become one of the first studios to harness CGI in-house. Saddington Baynes’ mission is to create sensational imagery that inspires brand devotion. To achieve this, Chris teamed up with neuromarketing consultancy Neurostrata to develop Engagement Insights® – a world-first approach to measuring the nonconscious, emotional impact of imagery using neuroscience techniques.