Rupert is the Planning Director at Zeta Global.  He has extensive experience of data driven communications and customer journey planning across direct, digital, social and offline and has worked at a wide range of companies, including TBWA, POSSIBLE, News UK and most recently as Head of Comms Planning at VCCPme. Zeta Global is a digital marketing and smart data company working with over 250 brands worldwide.  It was recognised as one of the 50 most promising private companies by Forbes in 2014 and has featured three times in the Gartner Magic Quadrant for Digital Marketing Hubs.