Rod's profile

Rod Banner
Rod Banner Agent of Change 3LA
United Kingdom

Rod is a MADtech lifer - Marketing Advertising and Technology. He founded the technology marketing group, Banner Corporation in 1984 and sold it to WPP. It had grown to become the largest Business to Business agency in Europe and boasted the best of the world's blue chip tech firms as its clients. His new business is 3LA.com. Part technology, part strategy, part consultancy, it helps companies and agencies, grapple with the opportunities afforded by social media and marketing automation. The company leverages the diverse experience of a global group of highly experienced technologists and marketers and focuses on very pragmatic business outcomes. In 2014 Rod made it into the TechCity Insider 100 list and the 2014/15 Fresh Business Thinking Power 100. In 2015 he was chosen as one of The Maserati 100 - A list of UK-based entrepreneurs who are giving back to the next generation. He is a board member of Artesian Solutions and Chairman of Adgistics In 2010 he co-founded Forgather, a vibrant events company whose mission is to build and develop events packed with exuberance, intelligence and fun. The company builds audiences, content and communities around its events to maximise returns on any investment. Amongst its creations is Snowball.net - an elite ski event for people who are driving, changing and financing the technology sector. Rod is also an angel investor - specialising in MADtech. His investments include: The Sound Agency, ScribbleLIVE, EngageSciences, The Filter, EveryOneCounts, Rezonence, Seenit and Collider. Specialties: Architecting and building brands. Discovering and telling corporate ‘stories’. Monetising social media, mobile and marketing automation. 25 plus years in creating tangible, marketing-driven success for technology companies located in EMEA.