Richard's profile

Richard Todd
Richard Todd President, Content Lead The Editor's Desk

Since publishing my first novel at 11 years old, I’ve developed a lifelong love of the written word. Words have the ability to move people like no other medium can, and I’m proud to be able to put my skills to work for my clients every day at The Editor's Desk. INBOUND CONTENT STRATEGIST: ATTRACT, ENGAGE, AND CONVERT I have three goals in mind when building your inbound content strategy: 1) Attract people to your website with content that search engines love 2) Keep them on your website by engaging readers with relevant content that encourages click-throughs 3) Convert your website visitors into qualified leads Great copywriting is more than just proper spelling and grammar, or catchy sales hooks. It’s about motivating your customers to do something, using language and tone they respond to. I can make it happen on your: • Web pages • Blog articles • Landing pages • LinkedIn profiles • Customer stories • Newsletters In 2015, I earned my Hubspot Inbound Marketing Certification. BRAND STRATEGIST: MAXIMIZING THE CUSTOMER EXPERIENCE Although my portfolio includes major North American publications, well-known corporations, small-to-medium size businesses, and solopreneurs, I’ve always stuck by a few unshakable rules that maximize the customer experience: 1) Content must properly and accurately capture the brand image to attract to right customers 2) Content must help the customer solve a problem using appropriate language and tone 3) Delighting an excellent customer experience will create brand trust, loyalty, and advocacy These three rules of inbound digital marketing help my clients reach their business goals, maximize ROI, and create long-term customer relationships. THOUGHT LEADERSHIP: SHARING IDEAS WITH OTHERS I frequently hold workshops dedicated to helping people understand the ever-changing world of digital marketing. A professional speaker and facilitator, I love sharing knowledge with anyone looking to supercharge their marketing strategy.


Copywriting, Content Management, Content Consulting

Previous Experience

2008 - 2014 Sky Lake Publishing - Senior Sales and Marketing Manager, Author, Copywriter 2013 - Warm it Up! - Founder 2014 - The Editor's Desk - President, Lead Strategist, and Head Business Copywriter 2001 - 2002 Cornerstone Group of Companies - Data Analyst 2002 - 2006 Cornerstone Group of Companies - Account Executive 2006 - 2012 Cornerstone Group of Companies - Marketing Account Manager - List Management Division 2012 - 2013 Cornerstone Group of Companies - Senior Marketing Account Manager - Publishing Division