trnd stands for "the real network dialogue" because it operates in the world’s biggest social network – real life. It provides companies with the opportunity to include word-of-mouth as a tool in their marketing mix, gain product and consumer insight, co-create and do research and development in a carefully planned and measurable way, at scale. This enables brands to truly collaborate with their consumers and trigger conversations about real brand experiences, in the place they are most trusted and recommendations most acted on - between real people. The trndsphere™ Collaborative Marketing Suite - a SaaS solution developed by trnd’s own software engineers - is the technical foundation for all activity and enables collaborative marketing campaigns to be integrated quickly and easily into any marketing and software landscape.